What's included

• Strategy & Branding

  This phase is divided into two main parts: brand strategy (if needed) and website strategy. We are doing a design review of client's assets. We need to comprehend current brand goals and problems. The outcome of this step is brand report that will be used in design phase to create all the necessary brand assets (ex. Logotype, icons, business card etc.) Next, it is crucial to know what the desired look and feel of the site is. We define the website aesthetic direction based on client’s inspirations and vision. Using this information, we are creating moodboard and request feedback. Then, we decide what content should go on the website through (workshop) confronting and discussing it with clients. That leads to information architecture – how to structure the content, what the hierarchy of the pages is and how users will interact with them.

• Copywriting

  This phase can be parallel with design phase. We can help you to write all the website copies based on your existing materials, our SEO analysis, market analysis and your closest competitors. The careful selection of keywords will support your positioning and will be consistent with the style and strategy of your brand. We will also perform the necessary text editing and adapt already existing materials.

• Design

  The next phase is all about design - both brand and website. We design all brand assets requested from client and prepare brand guidelines. Creating wireframes helps plan content structure on each page of the website. After gathering feedback and fixes we start designing (applying colors, fonts, illustrations, etc.). Then we discuss the output, revise and after agreeing on design direction we are applying it on every page.