Sales funnel strategist

Lorraine reilly

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About this service

Summary

Email Marketing Services
Overview: As an experienced email marketing expert, I offer a comprehensive range of services designed to enhance your brand’s engagement, drive conversions, and maximize the return on your email marketing investment. My services encompass everything from strategic planning and list management to content creation and performance analysis, ensuring a fully optimized email marketing strategy tailored to your business needs.
Services Offered:
Strategic Email Marketing Planning
Campaign Strategy Development: Design a customized email marketing strategy aligned with your business objectives, including promotional campaigns, newsletters, and automated sequences.
Goal Setting & KPIs: Establish clear goals and key performance indicators (KPIs) to measure the success of your campaigns.
Audience Segmentation & List Management
Segmentation Strategy: Create and implement segmentation strategies based on demographics, behavior, and past interactions to ensure targeted and relevant messaging.
List Hygiene: Regularly clean and maintain your email list to improve deliverability and engagement, removing inactive or invalid addresses.
Content Creation & Design
Email Content Development: Craft compelling, personalized content that resonates with your audience, including subject lines, body copy, and calls-to-action (CTAs).
Template Design: Design visually appealing and responsive email templates that are optimized for both desktop and mobile devices.
Personalization & Dynamic Content: Utilize personalization techniques and dynamic content to enhance recipient engagement and drive higher conversion rates.
Campaign Execution & Automation
Campaign Management: Oversee the deployment of email campaigns, ensuring timely and accurate delivery to your subscribers.
Automation Setup: Implement automated email sequences for welcome emails, abandoned cart reminders, follow-ups, and more to nurture leads and drive conversions.
Performance Monitoring & Analytics
Tracking & Reporting: Monitor key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Provide detailed reports and insights on campaign performance.
A/B Testing: Conduct A/B testing on subject lines, content, and CTAs to optimize campaign effectiveness and improve results.
Compliance & Best Practices
Legal Compliance: Ensure all email marketing activities comply with relevant regulations such as CAN-SPAM, GDPR, and CASL to protect your business and your subscribers.
Best Practices: Apply industry best practices to enhance deliverability, avoid spam filters, and maintain a positive sender reputation.
Consultation & Support
Ongoing Consultation: Provide strategic advice and recommendations to continuously improve your email marketing efforts.
Technical Support: Offer support for troubleshooting issues related to email delivery, design, or campaign performance.
Why Choose My Services?
Expertise & Experience: Leverage my extensive experience in creating and managing successful email marketing campaigns across various industries.
Customized Solutions: Benefit from tailored strategies and solutions designed specifically to meet your business goals and audience needs.
Results-Driven Approach: Focus on achieving measurable results and continuous improvement to maximize your email marketing ROI.
Get Started Today Ready to elevate your email marketing strategy and drive results? Contact me today to discuss how we can collaborate to achieve your goals and unlock the full potential of your email campaigns.

Process

**1. Objectives & Goals**
- **Define Campaign Objectives**: Identify what you want to achieve (e.g., drive sales, increase website traffic, build brand awareness).
- **Set Specific Goals**: Set measurable targets (e.g., increase open rates by 20%, achieve a 5% click-through rate).
**2. Audience Segmentation**
- **Segment Audience**: Divide your email list into segments based on demographics, behavior, past interactions, etc.
- **Create Buyer Personas**: Develop detailed profiles of different audience segments to tailor content effectively.
**3. Content Strategy**
- **Plan Content**: Decide on the types of content (newsletters, promotional offers, product updates).
- **Develop Content Calendar**: Schedule when each email will be sent, considering key dates and events.
- **Craft Email Content**: Write compelling subject lines, engaging body content, and clear calls-to-action (CTAs).
**4. Design & Layout**
- **Design Templates**: Create visually appealing email templates that align with your brand.
- **Optimize for Mobile**: Ensure that designs are responsive and look good on both desktop and mobile devices.
- **Include Personalization**: Use merge tags and dynamic content to personalize emails for each recipient.
**5. List Management**
- **Clean Your List**: Regularly remove inactive or invalid email addresses.
- **Manage Subscriptions**: Offer easy options for recipients to subscribe or unsubscribe from your list.
**6. Testing**
- **A/B Testing**: Test different subject lines, content, and CTAs to see what performs best.
- **Pre-send Testing**: Send test emails to check formatting, links, and overall presentation.
**7. Deployment**
- **Schedule Emails**: Choose the optimal times to send your emails based on audience behavior and past performance.
- **Monitor Deliverability**: Ensure emails are being delivered and not ending up in spam folders.
**8. Monitoring & Analytics**
- **Track Performance Metrics**: Monitor key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.
- **Analyze Results**: Use analytics to assess campaign performance and identify areas for improvement.
**9. Optimization**
- **Review Insights**: Analyze the data to understand what worked and what didn’t.
- **Refine Strategy**: Adjust your content, design, and segmentation strategies based on insights gathered.
**10. Reporting**
- **Create Reports**: Prepare comprehensive reports summarizing campaign performance and key metrics.
- **Share Insights**: Present findings to stakeholders and recommend next steps based on the results.
**11. Continuous Improvement**
- **Gather Feedback**: Collect feedback from recipients and stakeholders to enhance future campaigns.
- **Update Practices**: Stay informed about industry trends and best practices to keep your strategies up to date

FAQs

  • what is email marketing and what are the importance?

    Email marketing involves sending targeted emails to your audience to promote products, services, or content. It's important because it allows for direct communication with your audience, drives engagement, and can be highly personalized, leading to increased conversions and customer loyalty.

  • how do i build an effective email list

    To build an effective email list, focus on: Offering Value: Provide valuable content, exclusive offers, or incentives to encourage sign-ups. Optimizing Sign-up Forms: Make it easy for users to subscribe with simple, prominent forms on your website. Utilizing Social Media: Promote your email list through your social media channels. Conducting Webinars or Events: Collect email addresses from participants in your events.

  • what are the best practice for email contents

    Craft Compelling Subject Lines: Make them attention-grabbing and relevant. Personalize Your Emails: Use recipient names and tailor content based on their preferences and behavior. Include Clear Calls-to-Action (CTAs): Ensure your CTAs are prominent and direct. Maintain Consistency: Keep your messaging and branding consistent across emails.

What's included

  • high rate converting traffics

    I'll drive high rate of converting prospects and audience to the store by shooting out campaigns to the rightful audience in need of the brand's offer. I'll also optimize the websites visibity rate on search engine which willbroaden the reac of the brand and eventually instigate conversion

Skills and tools

Email Marketer
Klaviyo
MailChimp
MailerLite

Industries

Advertising
Marketing
Sales Automation

Work with me

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