Brand Strategy | Visual Identity | Packaging

Disha Saraf

Starting at

$

850

About this service

Summary

Building brands that command attention. From concept to consumer, i blend strategic insight with creative excellence, forging brand recognition in dynamic markets.

Process

In the dynamic world of D2C, a compelling brand is the cornerstone of success. I partner with visionary entrepreneurs and established businesses to craft and cultivate brands that resonate deeply with their target audiences, driving engagement and fostering lasting loyalty.
My comprehensive service suite encompasses:
Strategic Brand Foundation:
Dive deep into your target audience with meticulous target audience studies and gain a competitive edge through thorough market and competitor analysis.
Uncover your brand's core essence with Brand Archetype development, refine your customer focus with detailed buyer personas, and establish a unique market presence through strategic positioning.
Powerful Brand Messaging:
Craft a captivating brand story that connects with your audience on an emotional level.
Define your purpose with a clear mission statement and chart your future with a compelling brand vision.
Capture attention with a memorable tagline, establish a consistent brand voice, and create engaging content through strategic messaging and content pillars.
Visually Stunning Brand Identity:
Establish a visual direction with curated moodboards and visuals.
Develop a distinctive primary logo, versatile secondary logo, and recognizable brandmark.
Harness the power of brand colour psychology and select impactful brand fonts.
Create a suite of essential brand assets for consistent application across all platforms.
Comprehensive Brand Book:
Provide a definitive guide to your brand's verbal and visual identity, ensuring consistent application with detailed brand/logo guidelines.
Tangible Brand Experiences:
Explore and design impactful packaging that elevates your product.
Visualize your product in real-world settings with professional product mockups.
Create impactful print materials including business cards and thank you cards.
Design detailed and brand aligned clothing tags.
Establish a strong online presence with a curated social media 9 starter grid.

What's included

  • Brand Strategy

    Competitor Analysis, Target Audience Study, Brand Story, Brand Messaging (Purpose, Mission, Vision) Brand Voice, Messaging & Content pillars, Brand Archetype, Positioning

  • Visual Identity

    Logo Suite (Primary Logo, Secondary Logo, Logo Mark), Brand Colours, Typography, Pattern, Brand Assets, Visual Guidelines.

  • Print Design

    Packaging design & exploration (label/ box/ pouch/ embellishments etc) Stationary: Business Card, Tags, Thank you card, personalized stationary, care card etc.

  • BONUS

    - AI powered mockups to level up your brand's marketing efforts - Recommendations on brand-feel integration into website - Copy Content for Website

Duration

6 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Procreate

Procreate

Industries

Other
Food & Beverage
Fashion & Apparel