Brand Strategy | Visual Identity | Packaging by Disha Saraf

Brand Strategy | Visual Identity | Packaging

Disha Saraf

Contact for pricing

About this service

Summary

Building brands that command attention. From concept to consumer, i blend strategic insight with creative excellence, forging brand recognition in dynamic markets.

Process

In the dynamic world of D2C, a compelling brand is the cornerstone of success. I partner with visionary entrepreneurs and established businesses to craft and cultivate brands that resonate deeply with their target audiences, driving engagement and fostering lasting loyalty.

My comprehensive service suite encompasses:

Strategic Brand Foundation:

Dive deep into your target audience with meticulous target audience studies and gain a competitive edge through thorough market and competitor analysis.

Uncover your brand's core essence with Brand Archetype development, refine your customer focus with detailed buyer personas, and establish a unique market presence through strategic positioning.

Powerful Brand Messaging:

Craft a captivating brand story that connects with your audience on an emotional level.

Define your purpose with a clear mission statement and chart your future with a compelling brand vision.

Capture attention with a memorable tagline, establish a consistent brand voice, and create engaging content through strategic messaging and content pillars.

Visually Stunning Brand Identity:

Establish a visual direction with curated moodboards and visuals.

Develop a distinctive primary logo, versatile secondary logo, and recognizable brandmark.

Harness the power of brand colour psychology and select impactful brand fonts.

Create a suite of essential brand assets for consistent application across all platforms.

Comprehensive Brand Book:

Provide a definitive guide to your brand's verbal and visual identity, ensuring consistent application with detailed brand/logo guidelines.

Tangible Brand Experiences:

Explore and design impactful packaging that elevates your product.

Visualize your product in real-world settings with professional product mockups.

Create impactful print materials including business cards and thank you cards.

Design detailed and brand aligned clothing tags.

Establish a strong online presence with a curated social media 9 starter grid.

What's included

Brand Strategy
Competitor Analysis, Target Audience Study, Brand Story, Brand Messaging (Purpose, Mission, Vision) Brand Voice, Messaging & Content pillars, Brand Archetype, Positioning
Visual Identity
Logo Suite (Primary Logo, Secondary Logo, Logo Mark), Brand Colours, Typography, Pattern, Brand Assets, Visual Guidelines.
Print Design
Packaging design & exploration (label/ box/ pouch/ embellishments etc) Stationary: Business Card, Tags, Thank you card, personalized stationary, care card etc.
BONUSES
- AI powered mockups to level up your brand's marketing efforts - Recommendations on brand-feel integration into website - Copy Content for Website - 9 * social media starter kit

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Procreate

Industries

Other

Food & Beverage

Fashion & Apparel