The Comprehensive Brand Strategy + Visual Identity Package starts with a deep-dive into the Three C’s: company, customers, and competitors. We will define and analyze your target audience and competition, and we will establish your brand’s mission, vision, values, message, value proposition, and voice. We will create a brand messaging document that includes three versions of your brand story.

Then, we’ll develop a comprehensive visual identity suite including logos, colors, and brand assets that will help you tell your brand story visually.

WHAT IS INCLUDED?

- Brand Audit + Discovery Call

- Design Brief + Statement of Work

- Brand Strategy Workbook - Delineated by Agency (Company Profile Buildout, 3

Target Consumer Profiles, 3 Competitor Profiles)

- 1-hour Strategy Session

- Brand Story Messaging Document

- Design mood board (client + agency developed)

- 3 Logo Variations (primary, secondary, and badge)

- Custom Color Palette

- Typography Selections

- 2 Rounds of Revisions

- Comprehensive Visual Style Guide