Every project is different, but broadly speaking the production process can be broken down into three phases: Pre-production: This is when I work with you to learn all about your business and together define what it is you need from video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate? From there we’ll create a video outline and/or detailed script, confirm budgets and arrange any filming dates with you. Production: This is the exciting bit and what most people think of when they talk about creating videos. I will capture all the footage needed to put your film together. This could include interviews, product demonstrations, event coverage and general b-roll. Post-production: Once all the footage is captured I’ll get to work on the edit, crafting the footage into a story-driven narrative, adding graphics, titles and music as appropriate. You’ll have a chance to review one or more drafts and give feedback before everything is finalised.