Research-Driven Website Design Consultant

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About this service

Summary

I offer tailored UX design and research services, specializing in creating intuitive, user-centered digital experiences that drive measurable results. With expertise in healthcare, travel, and B2B platforms, I combine data-driven insights with a passion for accessibility to deliver scalable and impactful solutions. My unique strength lies in simplifying complex systems while ensuring seamless and engaging user interactions.

What's included

  • Website UX Audit

    Improve your website's usability and performance with a comprehensive UX audit. I analyze your site's design, navigation, and user flows to identify pain points, improve accessibility, and enhance user satisfaction. You’ll receive actionable recommendations to optimize engagement and drive conversions.

  • Usability Testing

    Conduct user testing sessions to identify real-world usability challenges and gather insights into user behavior. Provide detailed feedback on areas of friction and actionable improvements.

  • Accessibility Assessment

    Evaluate your website’s compliance with accessibility standards (e.g., WCAG 2.1). Offer solutions to ensure your site is inclusive for users with disabilities.

  • Conversion Rate Optimization (CRO)

    Analyze user behavior and site metrics to identify opportunities for improving conversion rates. Provide tailored design and content recommendations to maximize leads or sales.

  • Design System Creation

    Develop a cohesive design system to standardize UI components, typography, and colors across your website. Ensure consistency, scalability, and efficiency for your design and development teams.

  • Content Strategy Review

    Audit website content for clarity, tone, and alignment with user needs. Provide recommendations for improving content structure and readability to enhance engagement.

  • Information Architecture (IA) Redesign

    Review your website’s navigation and structure for logical flow and ease of use. Propose a reorganized sitemap and navigation menu to improve discoverability.

  • Wireframing & Prototyping

    Create low- and high-fidelity wireframes to visualize new design ideas and solutions. Develop interactive prototypes to test new concepts before full implementation.

  • Mobile Optimization Audit

    Analyze your website’s mobile experience for responsiveness, speed, and usability. Suggest improvements tailored to mobile users’ needs.

  • Heatmap & Analytics Review

    Use tools like heatmaps or session recordings to understand user interactions. Provide data-driven insights to improve design and user flow.

  • Competitor Benchmarking

    Conduct a detailed analysis of competitors’ websites to uncover strengths, weaknesses, and opportunities. Provide recommendations to differentiate your site and enhance its competitive edge.

  • SEO & UX Alignment

    Audit how well your website’s user experience supports SEO best practices (e.g., site speed, readability). Provide strategies to improve discoverability while maintaining a user-friendly design.

  • UX Strategy Consulting

    Help businesses align their website’s user experience with long-term business goals. Provide a roadmap for UX improvements and scalable design solutions.

Recommendations

(5.0)

Carolyn Marie

Freelancer • Oct 24, 2024

Casey is great to work with! She is detail oriented, an excellent communicator, and quick on her feet! All of which make for an enjoyable and productive collaboration.

Casey is great to work with, she's sharp as a tack and has a clear vision of what she wants to accomplish.


Freelancer • Nov 15, 2024


Skills and tools

UX Copywriter

UX Researcher

UX Designer

Figma

Framer

Shopify

Webflow