Elevate your product to the next level

Contact for pricing

About this service

Summary

For UX design, understanding the user is everything. I dive into their goals, behaviors, and pain points, using research and testing to guide every decision. From there, I craft flows, interactions, and interfaces that feel intuitive and solve real problems. The result is a product that’s not only usable but meaningful, it meets user needs while driving business outcomes.

Process

Intake: Let’s meet and identify the needs of the company and the user. Research: Understand the market, competition, and user behavior. Concept: Translate insights into clear ideas and experience directions. Design: Create intuitive, visually consistent interfaces and flows. Test & Deliver: Validate with users, refine, and hand over for implementation.

What's included

  • Researched and tested designs

    Designs for the requested platform, complete flows, editable files.

  • Testing results

    A document with test data, to support the performance of the designs

  • Design system (optional)

    Depending on whether needed a design system can be created and delivered as part of the designs to generate future designs faster.

Recommendations

(5.0)

As a brand strategist, I create strategies and concepts for my clients, but a concept means nothing until it comes to life. That’s where Ruben came in. He built a clear, well-structured website where design and technology work together seamlessly. Working with Ruben is a pleasure. He quickly understands what’s needed and executes it better than I could have imagined.

Highly recommended! For the past years, Ruben and I have worked together closely on multiple products for Skoon. As both founder and product owner, Ruben is a great sparring partner and professional designer. Pleasant collaboration and high levels of trust. Understanding the customer needs, translating designs into requirements developers can work with and everything needed for a smooth feature delivery. We hope to work together for many more years.

Talal el Hachioui • Y The Wait

Client • Oct 1, 2025

I used to work with Ruben van AS at several companies. That shows my loyalty to him, because of his great work and his consistentcy in it! He is great for creative work and also provide his own insights for betterments. Ofcourse with a great smile on his face, which is a pleasant way of working. I would def recomm. him at anytime if you need your designs / creative work to a next level.


Skills and tools

Product Designer

UI Designer

UX Designer

Cursor

Cursor

Figma

Figma

UserTesting

UserTesting

Webflow

Webflow