Tailored Digital Marketing Strategy

Krista Smith

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About this service

Summary

I specialize in crafting and executing customized digital marketing strategies designed to elevate brand visibility, enhance audience engagement, and drive lead generation. Through comprehensive market research and data analysis, I develop targeted campaigns that resonate with your audience and achieve measurable results. Leveraging advanced tools and platforms, I manage the entire marketing lifecycle from strategic planning to performance analysis, ensuring that each campaign is optimized for maximum impact and ROI.

Process

1. Discovery Meeting
Duration: 2 hours
Process: We will begin by exploring the history, mission, vision, and core values that have shaped your organization. Additionally, we'll outline your short-term and long-term business objectives, along with specific targets you aim to achieve through future digital marketing efforts. We'll also pinpoint your unique selling points and key value propositions that set you apart from others in the market. Lastly, we'll conduct a thorough evaluation of both direct competition and aspirational brands to gain valuable insights into the competitive landscape and identify potential market opportunities.
2. Market Research and Analysis
Duration: 6 weeks
Objective: To conduct thorough research on your industry, target audience, and competitors, and to gather data that will inform the strategy development.
Process: I will extensively gather and analyze data on industry trends, market dynamics, and emerging opportunities. Additionally, I will conduct a thorough analysis of competitors' marketing strategies, strengths, weaknesses, and market positioning. This information will help us identify the strengths, weaknesses, opportunities, and threats related to your business. I will also develop detailed customer personas based on demographic, psychographic, and behavioral data to better understand your target audience's needs, preferences, and pain points. At this point, I will be sharing a first look at the strategy for your feedback and input. This will be the first round of revisions in this project.
3. Strategy Development
Duration: 2 weeks (within the 6-week research period)
Process: I will focus on setting clear objectives for each marketing channel and developing detailed strategies for various channels such as content marketing, social media, email marketing, SEO, and PPC. I will also outline strategies specific to each platform to effectively engage and expand your audience. Using this, content themes, topics, and formats can be developed to appeal to your target audience. Additionally, I'll work on crafting compelling messaging and brand positioning that sets your business apart from competitors. I will also suggest budget allocations across different channels to optimize return on investment.
4. Review and Refinement
Duration: 4-6 days
Process: After presenting my findings, we will review the details of the digital marketing strategy and make necessary refinements for the final deliverable. This will be the second and final round of revisions
Depending on your needs, your deck could include the following:
I. THE COMPANY
- About The Company
- Mission
- High-Level Objectives
- History/Future
- Brand Analysis/ Positioning
- Unique Selling Proposition
- The Psychology
- SWOT Analysis
- Current Marketing Efforts
II. THE MARKET
- Market Overview
- Top Competitors
- Competitor Patterns, Trends, & Insights
III. THE APPROACH
- Targeted Marketing
- Target Markets
- Brand Voice Messaging
- Marketing Channels
- Marketing Lifecycle
- Meet Your Personas
- Behaviors & Motivations
- Customer Touchpoints
IV. NEXT STEPS
- Content Strategy
- Campaign Strategy
- Organic Digital Marketing
- Paid Digital Marketing
- Influencer Marketing
- Events PR & Press

What's included

  • Market Research & Competitor Analysis Report

    This report provides a comprehensive summary of industry trends, audience insights, and competitor analysis. It offers an overview of the target market, emphasizing key demographics, psychographics, and audience behaviors. Furthermore, the report analyzes major competitors, outlining their strengths, weaknesses, and market positioning, which helps identify opportunities for differentiation. This document serves as a foundation for understanding the competitive landscape and guiding a strategy that effectively connects with your target audience.

  • Strategic Campaign Guide

    An outline of campaign initiatives, key content themes, and strategic messaging tailored to your brand’s goals and target audience. The deliverable includes high-level campaign concepts and mockups of potential social media posts, email layouts, or ad designs, providing a visual preview of how each campaign could look. By establishing content themes and strategic calls to action, this guide helps you maintain a cohesive brand presence across all platforms. It is intended to be both a source of creative inspiration and a practical roadmap, ensuring that each campaign aligns with your brand voice and effectively engages your audience.

  • Marketing Strategy Deck

    A comprehensive marketing strategy deck that includes an outline of the business objectives, competitor analysis, a market and trends overview, target audience, messaging, channels, and tactics to promote the brand or product. These plans are tailored to your specific goals and your industry's market conditions, providing a roadmap for achieving desired outcomes and measuring success.

Skills and tools

Marketing Strategist
Digital Marketing Specialist
Adobe Creative Suite
ClickUp
Keynote

Industries

Marketing

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