I specialize in crafting and executing customized digital marketing strategies designed to elevate brand visibility, enhance audience engagement, and drive lead generation. Through comprehensive market research and data analysis, I develop targeted campaigns that resonate with your audience and achieve measurable results. Leveraging advanced tools and platforms, I manage the entire marketing lifecycle from strategic planning to performance analysis, ensuring that each campaign is optimized for maximum impact and ROI.

1. Discovery Meeting

Duration: 2 hours

Process: We will begin by exploring the history, mission, vision, and core values that have shaped your organization. Additionally, we'll outline your short-term and long-term business objectives, along with specific targets you aim to achieve through future digital marketing efforts. We'll also pinpoint your unique selling points and key value propositions that set you apart from others in the market. Lastly, we'll conduct a thorough evaluation of both direct competition and aspirational brands to gain valuable insights into the competitive landscape and identify potential market opportunities.

2. Market Research and Analysis

Duration: 6 weeks

Objective: To conduct thorough research on your industry, target audience, and competitors, and to gather data that will inform the strategy development.

Process: I will extensively gather and analyze data on industry trends, market dynamics, and emerging opportunities. Additionally, I will conduct a thorough analysis of competitors' marketing strategies, strengths, weaknesses, and market positioning. This information will help us identify the strengths, weaknesses, opportunities, and threats related to your business. I will also develop detailed customer personas based on demographic, psychographic, and behavioral data to better understand your target audience's needs, preferences, and pain points. At this point, I will be sharing a first look at the strategy for your feedback and input. This will be the first round of revisions in this project.

3. Strategy Development

Duration: 2 weeks (within the 6-week research period)

Process: I will focus on setting clear objectives for each marketing channel and developing detailed strategies for various channels such as content marketing, social media, email marketing, SEO, and PPC. I will also outline strategies specific to each platform to effectively engage and expand your audience. Using this, content themes, topics, and formats can be developed to appeal to your target audience. Additionally, I'll work on crafting compelling messaging and brand positioning that sets your business apart from competitors. I will also suggest budget allocations across different channels to optimize return on investment.

4. Review and Refinement

Duration: 4-6 days

Process: After presenting my findings, we will review the details of the digital marketing strategy and make necessary refinements for the final deliverable. This will be the second and final round of revisions

Depending on your needs, your deck could include the following:

I. THE COMPANY

- About The Company

- Mission

- High-Level Objectives

- History/Future

- Brand Analysis/ Positioning

- Unique Selling Proposition

- The Psychology

- SWOT Analysis

- Current Marketing Efforts

II. THE MARKET

- Market Overview

- Top Competitors

- Competitor Patterns, Trends, & Insights

III. THE APPROACH

- Targeted Marketing

- Target Markets

- Brand Voice Messaging

- Marketing Channels

- Marketing Lifecycle

- Meet Your Personas

- Behaviors & Motivations

- Customer Touchpoints

IV. NEXT STEPS

- Content Strategy

- Campaign Strategy

- Organic Digital Marketing

- Paid Digital Marketing

- Influencer Marketing

- Events PR & Press