I craft bold, emotionally resonant copy, whatever the voice.

Gowri Rajaratnam

(0)

Starting at

/hr

About this service

Summary

I deliver consistent, platform-optimised copy across social media, adapting to any brand voice.

I ensure that the copy fits seamlessly with the design and dimensions, whether for static posts or video assets. Quick, efficient, and tailored to your brand's needs.

Process

Discuss the ask: We'll go over your brief, objectives, desired audience takeaway, brand voice, style, and tone. We’ll also cover asset details (dimensions, amount of copy, etc.).

Agreement: If I can meet your needs, we'll agree on pricing and hours.

Draft Submission: I’ll deliver the copy in a Google Slide format (like a social media asset calendar).

First Round of Review: You review the draft and provide feedback.

Revisions: I’ll make revisions and send the updated copy for final confirmation.

Final Review: I’ll do a final eye-check on the designed assets to ensure the copy fits perfectly before approval.

Open to how flexible the back and forth review process needs to be, if necessary.

What's included

Instagram Caption and Post Caption
1. Caption for static asset (1 asset counted as having up to 5 frames), Caption for Post Copy complete with relevant hashtags and suggestions on which accounts to tag. 2. Caption/Subtitling for video asset, Caption for Post Copy complete with relevant hashtags and suggestions on which accounts to tag. 3. Accompanying Instagram Story copy ideas/caption, complete with CTA copy 4. UTM generation (if needed).
Facebook Caption and Post Caption
1. Caption for static asset (1 asset counted as having up to 5 frames), Caption for Post Copy complete with relevant hashtags and suggestions on which accounts to tag. 2. Caption/Subtitling for video asset (1 asset counted as having up to 5 mins of rolling text), Caption for Post Copy complete with relevant hashtags and suggestions on which accounts to tag. 3. UTM generation (if needed).
TikTok
1. Copy for static carousel post (1 asset counted as having up to 5 frames), Caption for Post Copy complete with relevant hashtags. 2. Caption/Subtitling for video asset (1 asset counted as having up to 5 mins of rolling text), Caption for Post Copy complete with relevant tags.
LinkedIn
1. Caption for static asset (1 asset counted as having up to 5 frames), Caption for Post (1 post counted as having up to 250 words) complete with relevant hashtags.

Skills and tools

Content Writer

Copywriter

SEO Writer

Copy Writing