Creative Direction and Brand Strategy
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About this service
Summary
My Creative Direction and Brand Strategy service focuses on defining the powerful idea, insight, or feeling that sets your brand apart. I help you connect with audiences and drive your business forward through comprehensive strategies and creative executions that reflect your brand’s unique identity and vision.
What's included
Strategy
Vision, Purpose, Mission; Brand Values & Behaviors; Brand Feeling & Empathy; Audience Research & Insights; Positioning & Alignment.
Naming
Brand Name; Brand Narrative; Naming Systems; Product Naming; Key Messaging.
Design
Visual Identity; Verbal Identity; Sound & Motion Design; Typography & Illustration; Brand Guidelines.
Activation
Website Design; Brand Campaigns; Packaging Design; Retail & Environmental; Sales Materials.
