Creative Direction and Brand Strategy
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About this service
Summary
My Creative Direction and Brand Strategy service focuses on defining the powerful idea, insight, or feeling that sets your brand apart. I help you connect with audiences and drive your business forward through comprehensive strategies and creative executions that reflect your brand’s unique identity and vision.
Process
I approach every project with a collaborative method that ensures alignment and sets the stage for long-term success.
1. Focus — I start by delving into the core of your brand to align on objectives, strategies, and a focused vision for the future that will guide us through the design process.
2. Design — Next, I provide a range of design solutions for you to choose from. Then I work on bringing your brand to life through visuals, voice, and storytelling.
3. Activation — Finally, I apply this new identity to a predetermined list of brand essentials, overseeing production and delivering the assets you need to advance your brand.
What's included
Strategy
Vision, Purpose, Mission; Brand Values & Behaviors; Brand Feeling & Empathy; Audience Research & Insights; Positioning & Alignment.
Naming
Brand Name; Brand Narrative; Naming Systems; Product Naming; Key Messaging.
Design
Visual Identity; Verbal Identity; Sound & Motion Design; Typography & Illustration; Brand Guidelines.
Activation
Website Design; Brand Campaigns; Packaging Design; Retail & Environmental; Sales Materials.
Skills and tools
Brand Strategist
Marketing Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Google Docs
Notion
Pinterest
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