Brand Identity Design by Germán Latasa
Brand Identity Design by Germán Latasa
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Brand Identity Design
Germán Latasa
I build distinctive brand identities that give businesses a clear visual language from strategy and logo to typography, color, and art direction.
What’s included
Brand Direction
Defining the visual territory, personality, and creative direction of the brand.
Visual Identity
Logo, typography, color, graphic elements, and the visual language that brings the brand together.
Art Direction
Defining imagery, composition, and visual principles across brand touchpoints.
Brand Guidelines
A practical set of guidelines to keep the identity consistent as the brand grows.
Digital Applications
Applying the identity to websites, social media, campaigns, presentations, and other digital experiences.
Process
01 Discovery
Understanding your business, audience, goals, and what makes your brand different.
02 Direction
Exploring the visual territory and establishing a clear creative direction.
03 Identity
Building the visual identity system across logo, typography, color, and graphic language.
04 Delivery
Organizing the final assets and guidelines into a practical system ready to use.
The goal is not just a logo. It’s a visual system with enough character to be recognized and enough flexibility to grow with your business.
FAQs
Do you work with existing brands?
Do you also design websites?
Can you create a brand from scratch?
Do you provide brand guidelines?
Can we work on just part of the identity?
Example work
A visual identity designed to be as bold and unapologetic as...
Florencia • Branding / Social Media
Luwa • UX UI Design / Branding / E-Commerce
Germán's other services
Framer Website Design & Development
Contact for pricing
Contact for pricing
Message
Duration
1 week
Tags
Adobe Suite
Figma
Brand Designer
Brand Strategist
Logo Designer
Visual Designer
Service provided by
Germán Latasa
Seville, Spain
13
Followers
Brand Identity Design
Germán Latasa
Contact for pricing
Message
Duration
1 week
Tags
Adobe Suite
Figma
Brand Designer
Brand Strategist
Logo Designer
Visual Designer
I build distinctive brand identities that give businesses a clear visual language from strategy and logo to typography, color, and art direction.
What’s included
Brand Direction
Defining the visual territory, personality, and creative direction of the brand.
Visual Identity
Logo, typography, color, graphic elements, and the visual language that brings the brand together.
Art Direction
Defining imagery, composition, and visual principles across brand touchpoints.
Brand Guidelines
A practical set of guidelines to keep the identity consistent as the brand grows.
Digital Applications
Applying the identity to websites, social media, campaigns, presentations, and other digital experiences.
Process
01 Discovery
Understanding your business, audience, goals, and what makes your brand different.
02 Direction
Exploring the visual territory and establishing a clear creative direction.
03 Identity
Building the visual identity system across logo, typography, color, and graphic language.
04 Delivery
Organizing the final assets and guidelines into a practical system ready to use.
The goal is not just a logo. It’s a visual system with enough character to be recognized and enough flexibility to grow with your business.
FAQs
Do you work with existing brands?
Do you also design websites?
Can you create a brand from scratch?
Do you provide brand guidelines?
Can we work on just part of the identity?
Example work
A visual identity designed to be as bold and unapologetic as...
Florencia • Branding / Social Media
Luwa • UX UI Design / Branding / E-Commerce
Germán's other services
Framer Website Design & Development
Contact for pricing
Contact for pricing
Message