The goal of this first phase is to create a strong visual foundation that will help guide the look & feel of the brand. I will create a series of mood boards that include imagery, textures, typography, and initial ideas pulled from a myriad of sources to ensure that I’ve captured your desired direction(s) before moving forward.

The primary logo, variations, and the reasoning behind the design choices. I also show how each version works in different settings.

Breakdown of the color palette with reasoning behind why each color was chosen specifically for the brand. Also - a breakdown of font choices, how they work together and examples of them in action.

After establishing your new look, I'll organize all logos and visual elements into a detailed brand style guide, complete with instructions to ensure consistency across all touchpoints.

Choose from Social Media Templates, Email Marketing Templates, or Print Marketing Materials. I'll design your chosen deliverables with 1-2 rounds of revisions to ensure they perfectly align with your new branding.