What's included

• Mood Board

  The goal of this first phase is to create a strong visual foundation that will help guide the look & feel of the brand. I will create a series of mood boards that include imagery, textures, typography, and initial ideas pulled from a myriad of sources to ensure that I’ve captured your desired direction(s) before moving forward.

• Logo Suite

  The primary logo, variations, and the reasoning behind the design choices. I also show how each version works in different settings.

• Color Palette & Type System

  Breakdown of the color palette with reasoning behind why each color was chosen specifically for the brand. Also - a breakdown of font choices, how they work together and examples of them in action.

• Brand Guidelines

  After establishing your new look, I'll organize all logos and visual elements into a detailed brand style guide, complete with instructions to ensure consistency across all touchpoints.

• Premium: Marketing Materials

  Choose from Social Media Templates, Email Marketing Templates, or Print Marketing Materials. I'll design your chosen deliverables with 1-2 rounds of revisions to ensure they perfectly align with your new branding.