Brand Strategy Blueprint:
Phase 1: Foundation. Deep dive into target audience, market analysis, unique brand position, and purpose/vision.
Phase 2: Refinement. Align positioning, values, and messaging. Develop compelling key messages.
Phase 3: Visuals & Messaging. Explore 2 visual concepts, refine, and build a cohesive visual/communication system (logo, colors, tone).
Phase 4: Finalization. Polish messaging, finalize visuals, provide content styling guidance.
Phase 5: Style Guide & Assets. Comprehensive guide (logo, colors, tone), plus logo/visual files & digital access.