Good packaging is like style. It’s a way of saying who you are without having to speak. This makes the packaging design and development process extremely crucial. Some of the biggest brands are known to have received severe criticism for poor and inadequate packaging. At the same time, there are brands that have seen sales climb up rapidly due to the simple virtue of good packaging. Dove’s limited edition packaging intended towards promoting a positive body image amongst women is a classic example of packaging gone wrong. The parallel drawn between bottles and women were considered unflattering and offensive to women.