Strategic brand Identity by Paloma ArrasStrategic brand Identity by Paloma Arras
Strategic brand IdentityPaloma Arras
Cover image for Strategic brand Identity
Branding is much more than just a logo. It's the visual and emotional identity of a brand. When i design i don't just aim for your brand to look professional; I strategically convey emotions and values that leave a lasting impression.

What's included

Logotype
The logo will be delivered in both horizontal and vertical formats, as well as in color, black and white versions. (PNG and JPG formats).
Usage manual
You will receive a guide outlining the correct and incorrect uses of the logo. (PDF format)
Branding presentation
This presentation will contain: 1. Moodboard 2. Logos 3. Typography 4. Color palette 5. Complementary graphic elements 6. Mockups (PDF format)
Complementary graphic elements
The delivered document will be an editable illustrator file (Ai) containing 1 pattern and icons, along with their exported versions in PNG format.
FAQs
You are entitled to 3 specific revisions. From the fourth revision onward, an additional fee of $10 will apply.
From 3 to 5 weeks depending on the number of revisions or the complexity of the project.
Upon full payment, the client will own all final deliverables provided including logos, color palettes, typographys and other branding assets. I retain the right to use the completed work in my portfolio, promotional materials, website and social media unless the client explicity requests otherwise. The client may not resell, sublicense or redistribute the deliverables to third parties outside the scope of their own business. The client is granted perpetual, worldwide, royalty-free license to use the branding assets across all media plataforms (print, digital, merchandise, etc.) Without any additional fees.
Yes, but this will be considered as work separate from the developed branding.
PNG, JPG, PDF and AI only for the patterns and icons; the editable logo file has an additional cost of $100.
There will be a video call meeting where we will discuss your brand and clarify the direction it will take.
We will have 3 video calls to go over feedback and specific questions troughout the process. Call 1: You'll introduce me to your brand and share the vision and direction you'd like it to take. Call 2 (week 2): We'll review two logo concepts so you can choose the final version. Call 3 (week 3): We'll go over how the final logo is applied, along with its color palette and typography.
If you need updates or changes after the project is finished, i'll be happy to assit you. Minor adjustments can often be done for a small fee, and for larger updates or new materials, we can discuss a separate quote based on the scope.
Starting at$400
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Paloma Arras Chihuahua, Mexico
Strategic brand IdentityPaloma Arras
Starting at$400
Schedule a call
Duration3 weeks
Tags
Adobe Illustrator
Brand Designer
Brand Strategist
Logo Designer
Cover image for Strategic brand Identity
Branding is much more than just a logo. It's the visual and emotional identity of a brand. When i design i don't just aim for your brand to look professional; I strategically convey emotions and values that leave a lasting impression.

What's included

Logotype
The logo will be delivered in both horizontal and vertical formats, as well as in color, black and white versions. (PNG and JPG formats).
Usage manual
You will receive a guide outlining the correct and incorrect uses of the logo. (PDF format)
Branding presentation
This presentation will contain: 1. Moodboard 2. Logos 3. Typography 4. Color palette 5. Complementary graphic elements 6. Mockups (PDF format)
Complementary graphic elements
The delivered document will be an editable illustrator file (Ai) containing 1 pattern and icons, along with their exported versions in PNG format.
FAQs
You are entitled to 3 specific revisions. From the fourth revision onward, an additional fee of $10 will apply.
From 3 to 5 weeks depending on the number of revisions or the complexity of the project.
Upon full payment, the client will own all final deliverables provided including logos, color palettes, typographys and other branding assets. I retain the right to use the completed work in my portfolio, promotional materials, website and social media unless the client explicity requests otherwise. The client may not resell, sublicense or redistribute the deliverables to third parties outside the scope of their own business. The client is granted perpetual, worldwide, royalty-free license to use the branding assets across all media plataforms (print, digital, merchandise, etc.) Without any additional fees.
Yes, but this will be considered as work separate from the developed branding.
PNG, JPG, PDF and AI only for the patterns and icons; the editable logo file has an additional cost of $100.
There will be a video call meeting where we will discuss your brand and clarify the direction it will take.
We will have 3 video calls to go over feedback and specific questions troughout the process. Call 1: You'll introduce me to your brand and share the vision and direction you'd like it to take. Call 2 (week 2): We'll review two logo concepts so you can choose the final version. Call 3 (week 3): We'll go over how the final logo is applied, along with its color palette and typography.
If you need updates or changes after the project is finished, i'll be happy to assit you. Minor adjustments can often be done for a small fee, and for larger updates or new materials, we can discuss a separate quote based on the scope.
$400