Full branding kit

mustafa koheji

Starting at

250

About this service

Summary

With an art background and real client experience, I take a more creative and strategic approach to branding. I focus on bringing brand identities to life with dynamic visuals that go beyond aesthetics—creating a lasting impact across digital and social platforms.

Process

Brand Identity Design Process

A strong brand identity is more than just a logo—it’s a cohesive visual system that reflects a brand’s personality and values. Here’s a structured process to ensure every brand I design is unique, strategic, and impactful:

1. Discovery & Strategy (Understanding the Brand’s Core)

• Client Consultation – A deep dive into the brand’s mission, audience, and goals. • Market & Competitor Research – Analyzing industry trends and positioning. • Brand Personality & Voice Definition – Establishing tone, messaging, and values. • Moodboard & Style Direction – Curating visual inspiration to align on aesthetics.

2. Logo Design & Brand Marks (Creating the Visual Foundation)

• Concept Development – Sketching and refining logo ideas. • Primary Logo Design – The core logo used across all platforms. • Secondary Logos & Submarks – Alternative versions for versatility. • Logo Animation (if included) – Bringing the logo to life for digital use.

3. Typography & Color Palette (Establishing Visual Consistency)

• Font Selection – Choosing typefaces that reflect the brand’s personality. • Font Hierarchy & Guidelines – Defining primary and secondary typography usage. • Color Exploration – Selecting a primary palette + supporting accent colors. • Color Application – Testing colors across backgrounds, text, and branding elements.

4. Brand Assets & Supporting Elements (Expanding the Visual System)

• Patterns & Textures – Custom assets to reinforce brand aesthetics. • Iconography & Illustrations – Unique symbols to enhance brand storytelling. • Photography & Art Direction – Guidelines for imagery style and usage.

5. Brand Collateral & Digital Assets (Applying the Identity in Real Use Cases)

• Social Media Branding – Profile images, post templates, and story highlights. • Business & Marketing Materials – Business cards, presentations, letterheads, etc. • UI & Web Elements (if included) – Buttons, banners, and motion graphics for digital presence.

6. Brand Guidelines & Delivery (Ensuring Long-Term Consistency)

• Brand Guidelines Document – A PDF detailing logo usage, colors, fonts, and more. • Final File Delivery – Providing high-quality logo files (SVG, PNG, JPG, AI, etc.). • Handoff & Support – Ensuring a smooth transition for the client to implement their new brand identity.

What's included

1. Logo Variations
Primary Logo – The main logo used in most brand applications. Secondary Logo – Alternative layouts (e.g., horizontal, stacked) to fit different placements. Submark/Brand Mark – A simplified version of the logo, often an icon or monogram. Logo Animation – A motion version of the logo for intros, social media, and videos.
2.Typography Guidelines
Primary & Secondary Fonts – The chosen typefaces for headings, subheadings, and body text. Font Hierarchy & Usage – Instructions on when and where to use each font.
3. Color Palette
Primary Colors – The core brand colors that define the identity. Secondary Colors – Supporting colors that complement the primary palette. Hex, RGB & CMYK Codes – Color values for digital and print consistency.
4. Business & Marketing Materials
Business Card Design – A professional card layout following brand guidelines. Letterhead & Email Signature – Branded templates for official communications. Presentation Template – A PowerPoint/Google Slides template with branded styles.
5. Brand Guidelines Document
A comprehensive guide covering logo usage, typography, color schemes, tone of voice, and design principles to ensure brand consistency.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer