Here's a list of typical deliverables a client can expect at the end of a branding project: Brand Strategy Document Brand positioning statement Brand personality and values Target audience profiles Logo Package Primary logo Logo variations (horizontal, vertical, icon-only) Monochrome and reversed versions Visual Identity System Color palette with color codes Typography hierarchy and font files Iconography style Brand Guidelines Manual Logo usage rules Color application guidelines Typography guidelines Imagery style guide Stationery Design Business cards Letterhead Envelopes Digital Assets Email signatures Social media profile images and templates Brand Collateral Brochure or flyer templates Presentation template Brand Voice Guide Tone of voice guidelines Messaging framework Brand Story Narrative for About Us or brand story Style Mockups Examples of brand application (e.g., signage, merchandise) Brand Launch Kit Internal brand introduction materials External brand announcement templates File Package All design files in various formats (e.g., AI, EPS, PDF, JPG, PNG)