Retention Playbook for Subscription Brands

Hazarcan Korukcu

Starting at

250

About this service

Summary

While AI tools can assist, real retention strategy requires human insight, lifecycle understanding, and nuanced decision-making. I’ll deliver a tailored playbook with campaigns and segments grounded in experience — not just patterns.

Process

Step 1: You send product info or brief

A short brief or product background (PDF, dashboard screenshot, or a few notes) helps me understand your lifecycle setup and business context.

Step 2: I analyze lifecycle & retention risks

I map your customer lifecycle and identify churn-prone areas, segment gaps, and timing weaknesses in your current approach.

Step 3: I deliver your playbook

You receive a concise playbook with 6 ready-to-use retention campaigns and suggestions for customer segmentation and channel use.

Step 4 (Optional): 30-min strategy call

We can schedule a 30-minute call to prioritize actions, localize tactics, or align with your current MarTech stack.

What's included

Lifecycle-Based Retention Strategy
A strategic retention approach tailored to your product’s lifecycle stages (onboarding, usage, risk, churn). Includes timing, message types, and offer logic.
Playbook with 6 Ready-to-Use Campaigns
A mini playbook with 6 fully outlined retention campaign ideas across lifecycle stages — including goal, trigger, logic, and KPIs for each.
Customer Segmentation Ideas
Recommendations for how to structure churn-risk segmentation and personalize retention actions for each key group.
Optional 30-Min Strategy Call
A live call to discuss implementation priorities, channel suitability (email, push, SMS, in-app), and execution challenges.

Duration

1 week

Skills and tools

Brand Strategist

Business Analyst

Business Consultant