Contra Service Copy: Website Grower

Website Grower

A focused conversion redesign for an existing Dublin business website that needs clearer messaging, modern layout, and a stronger customer path to turn existing traffic into leads and sales.

If your current website gets traffic but fails to generate leads, bookings, or inquiries, the issue is usually structure and clarity rather than a lack of visitors. The Website Grower service re-engineers your existing site's core pages to remove conversion friction, highlight your value proposition, and guide visitors seamlessly toward taking action.

This service is built for established Dublin local businesses, service providers, and growing brands that have outgrown their original site setup and need a professional UX overhaul without starting from scratch. We retain your existing SEO footprint while modernizing the design, sharpening the user experience, and optimizing page speed across every device.

Every engagement begins with a manual live-page audit to evaluate your site’s current navigation, conversion roadblocks, and content layout before we map out the exact scope.

A strategic redesign of your essential site pages to fix leaky sales funnels and modernize your web presence.

Included:

Comprehensive UX and conversion audit of your current website layout, navigation, and user flows.

Structural redesign and rebuild of key pages (typically up to 4–5 core pages such as Home, About, Services/Products, and Contact).

Mobile-first responsive optimization for fast, crisp rendering on phones, tablets, and desktops.

Strategic CTA positioning across all key customer touchpoints to maximize lead capture.

Basic SEO structural alignment, including meta tags, clean header hierarchy, image tags, and 301 redirect setup to preserve search rankings.

One consolidated round of design and structural revisions.

10-minute video walkthrough explaining your new site structure and how to edit page content.

Best for: Established local businesses that are losing leads due to an outdated, slow, or confusing website.

Depending on your site platform (Framer, Webflow, Squarespace, or WordPress) and audit recommendations, your redesign may feature:

Updated lead collection forms, calendar booking embeds, or inquiry popups.

Reorganized service listings and landing sections built for scannability.

Optimized visual layouts showcasing your existing photography and video assets.

Integration with your core analytics tools (Google Analytics, Meta Pixel).

Turnaround time is typically 10–15 business days following the completed live audit and asset submission.

Note: Delivery schedules begin once full platform access, written content, and visual assets are supplied.

To keep the redesign moving efficiently, you provide:

Access to your existing website CMS, domain registrar, and analytics accounts.

Updated written copy, brand assets (logos, colors, fonts), and high-resolution imagery/video.

A list of non-negotiable integrations or tools currently running on your site.

A single primary contact to review mockups and provide consolidated feedback.

This service is strictly focused on conversion redesign and explicitly excludes:

Ground-up custom web application development or complex e-commerce platforms.

Full brand identity creation, logo design, or professional copywriting from scratch.

Third-party platform subscription costs, domain fees, or paid plugin licenses.

New on-site filming or photography production.

Ongoing monthly site maintenance or hosting management.