Product Design: From Idea to MVP

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About this service

Summary

Product design offers the creation of user-centered, aesthetically pleasing, and functional digital experiences. By combining UX research, interactive prototyping, and a strong visual design system, product design ensures that every aspect of the user journey is intuitive and engaging. What makes it unique is its holistic approach, blending creative design with practical usability, resulting in products that not only meet business goals but also delight users.

Process

1. Research & Discovery

Description: This step involves understanding the user's needs, market trends, and business goals through user research, competitor analysis, and stakeholder interviews. This foundational knowledge informs the design direction and ensures the product addresses real user problems.

2. Design & Prototyping

Description: In this phase, designers create wireframes, mockups, and interactive prototypes. These visual representations allow for iterative testing and feedback, ensuring the design is both functional and visually appealing before moving to development.

3. Testing & Refinement

Description: Usability testing and user feedback are gathered to identify any issues or areas for improvement. Designers refine the product based on this feedback, ensuring the final design is user-friendly, meets business objectives, and provides a seamless user experience.

FAQs

  • What is the typical timeline for a product design project?

    The timeline can vary depending on the project's complexity and scope, but typically a product design project takes anywhere from 6 to 12 weeks. This includes research, design iterations, prototyping, testing, and final adjustments.

  • How involved will I be in the design process?

    Your involvement is crucial for the project's success. Regular check-ins, feedback sessions, and collaborative workshops ensure that the design aligns with your vision and meets your business goals.

  • What deliverables can I expect at the end of the project?

    You can expect a comprehensive design system, interactive prototypes, detailed user journey maps, usability testing reports, and final visual assets. These deliverables ensure the product is ready for development and meets user needs.

  • How do you ensure the design meets user needs?

    I conduct thorough user research and usability testing throughout the design process. This includes user interviews, surveys, and testing prototypes with real users to gather feedback and make necessary adjustments.

  • What happens after the design phase is complete?

    After the design phase, I provide support for the development team, ensuring they have all the necessary assets and guidelines. I also offer post-launch analysis to gather user feedback and make any needed improvements to enhance the product's performance and user satisfaction.

What's included

  • Design Partner

    Over a decade of experience in building digital products.

  • Design System

    A library of reusable components, design patterns, and style guidelines. This system ensures consistency across the product, simplifies future updates, and helps team members work together more efficiently.

  • Interactive Prototypes

    High-fidelity interactive prototypes that show the product's user flow and interface interactions. These prototypes provide a realistic preview of the final product, allowing for thorough usability testing and feedback before development begins.

  • User Journey Maps

    Visual representations of the user's experience with the product, from initial interaction to achieving their goals. These maps highlight key touchpoints, pain points, and opportunities for improvement, ensuring the final product meets user needs effectively.

  • Usability Testing Reports

    Detailed reports from usability testing sessions, including user feedback, identified issues, and recommended improvements. These reports help ensure the product is intuitive and user-friendly.

  • Final Visual Assets

    All the final visual elements, including icons, images, and graphics, ready for development. These assets are optimized for performance and aligned with the overall design and brand guidelines.

Recommendations

(4.9)

Sean Dorje • ezML

Client • Oct 7, 2024

Super digilant, hardworker. Gets the job done and very sharp thinking as a designer.

Completely revamped and 10x'd our landing page. Very good design skills.


Client • Oct 17, 2024

Austin Borkovski

Client • Oct 8, 2024

Austin recommends working with Goran

Paris Thomas • Talent Hacks

Client • Sep 12, 2024

We met Goran at a time of crisis. He jumped on board as if a member of our team and responded at rapid speeds, helping us achieve our objectives with full trust that we were in professional hands! We will continue to work with him for sure!

Mark Webster • Xap Technologies

Client • Aug 27, 2024

Goran is a pleasure to work with. Very professional and detailed.

Mark at Xap Technologies hired Goran and recommends working with them


Client • Sep 9, 2024

Jaclyn Kates

Client • Jul 31, 2024

Goran was professional and easy to work with! He will be my go-to person for any of my website needs.

Thomas Mirmotahari • PerkUp

Client • Jul 1, 2024

Goran is a talented designer and Framer expert. He consistently exceeds our expectations by listening to our vision and implementing it with remarkable precision. Goran's ability to quickly incorporate improvements has been invaluable.

Goran is fast, has an excellent design sense, and is very skilled with Framer. I would highly recommend Goran for any new or existing Framer website projects.


Client • Jul 26, 2024

Jane Katz • Season

Client • Jul 8, 2024

I recommend Goran whole-heartedly. He worked quickly, neatly, and effectively. He created a beautiful and functional website for us and was able to manage several different people involved in the project. We are extending our contract too!

Christopher Eller • ISMS Connect

Client • May 14, 2024

Loved to work with Goran!

Bas Alderding • SevenLab

Client • Apr 22, 2024

Bas at SevenLab hired Goran and recommends working with them

Daniel D • Snake Fang

Client • Mar 15, 2024

Goran was an amazing resource for our project. I work with many freelance designers; trust, responsiveness and quality of work is always the biggest challenge. I took a chance working with Goran, and could not be more happy.

Michael Melone • 0pass

Client • Jan 19, 2024

Goran has been great to work with. Providing sharp designs and building them out in Framer.

Ethem Bozkurt

Client • Jan 12, 2024

Ethem recommends working with Goran

Mrunang Rathod

Client • Oct 27, 2023

Good Work!

Konstantin Balashov

Client • Sep 29, 2023

Highly recommend, because Goran is a professional and a good team player.

Jason Lauritzen • OtterTune

Client • Aug 21, 2023

I hired Goran to help transition our website from WordPress to Framer. He was great at creating tablet and phone breakpoints based on desktop designs, as well as suggesting and implementing design changes, and documenting and fixing bugs.

Antonio Vlasceanu

Client • Aug 4, 2023

Good communication, good work and fast delivery

Kristin O'Rourke

Client • Aug 1, 2023

Goran was very quick to respond to my inquiry and hopped on a call immediately. I had several questions about Framer that Goran helped me solve.


Skills and tools

UX Designer
Product Designer
UI Designer
Figma
Notion

Industries

SaaS
Hospitality
Security

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