Social Media Management Deliverables:
Monthly content calendar
Platform-specific strategy (Instagram, TikTok, etc.)
Audience research and persona development
Hashtag and trend research
Competitor analysis and audit
Caption writing and tone of voice development
Custom graphics (Canva or Photoshop)
Video editing for Reels, TikToks, or Shorts
Carousel and story content creation
Post scheduling via Later, Buffer, or Meta Suite
Optimal posting time research
Engagement (replying to comments and DMs)
Target audience interaction and community growth
Monthly analytics and performance report
KPI tracking (followers, engagement, reach, link clicks)
Content optimization based on insights
Optional: influencer/UGC outreach
Optional: ad strategy or basic ad management
Optional: monthly strategy call or consulting
Optional: bio and link optimization (Linktree, Stan Store, etc.)