Strategic Brand Identity Design 🤩

Starting at

$

1,000

About this service

Summary

Forge a lasting first impression and empower your business to thrive. My comprehensive brand identity design service crafts a captivating visual identity that embodies your brand’s personality and values. I curate a cohesive visual language with a custom colour palette and complementary typography. This extends seamlessly across all your touchpoint, from business cards to packaging. With ongoing support I ensure your brand identity continues to resonate and grow with your business.
This if for you if...
You're a new business
You're looking to rebrand your business
You're looking to refresh your current brand
You're planning to expand and need a brand identity that can scale
Your aim is to have a memorable brand identity
You're looking for a responsive creative partner who has a strong level of attention to detail

Process

Initial Consultation: I will start by getting a thorough understanding of your brand and business. We’ll discuss your vision, mission, values, and target audience. 
Research: I will conduct comprehensive research across your industry whilst analysing your primary competitors. Utilising a SWOT framework I’ll identify opportunities to differentiate your brand.
Mood Board: Based on our initial consultation and the research I conducted, I will create a mood board that represents the overall visual style and creative direction of your logo. This is a key starting point for the design process and ensures that we are on the same page.
Development: I will then start designing the concept of the logo using industry-recognised software. I will experiment with different fonts and typefaces, utilise shapes and custom illustrations, and look at different colour palettes that will help build a captivating logo.
Review & Refining: I will present you with the initial design options to gather feedback from yourself (and/or your team). We will collaborate to ensure the final design exceeds your expectations. The chosen design will then be refined until all parties are 100% satisfied.
Finalisation & Delivery: Once satisfied, I will prepare the final files in all required formats, ensuring they are ready for all applications.

What's included

  • Logo Design

    A captivating logo that conveys your brand's personality, leaving a remarkable first impression.

  • Logo Variations

    Different variations of your logo design, including logomarks, and alternatives for small applications. This helps when implementing your brand as you can adapt to each situation.

  • Colour Palette

    A curated colour palette that compliments your logo. This will be the beginning of establishing your visual identity.

  • Typography

    A curated selection of complementary fonts that establish a distinctive style. I will ensure all type is easy to read and will help maintain consistency across your brand.

  • Branded Assets

    Implement your brand identity and effectively communicate your message. From business cards to brochures, marketing materials to pitch decks, and merchandise to packaging.

  • Brand Mockups

    Photoshop mockups that will give your brand and existing graphics a realistic appearance to bring your content to life.

  • Brand Guidelines

    A comprehensive document that outlines the rules and guidelines for implementing your brand. It includes logo usage, colour palette specifications, typography rules, and more. This helps your team maintain a consistent brand image.

  • Ongoing Support

    My support doesn’t finish with the file delivery. I provide ongoing support to address any concerns or issues that you may face whilst implementing your brand. I’ll also be on hand for future projects where your brand may need implementing.


Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Work with me