Brand & Content Strategy + Copywriting
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About this service
Summary
What's included
Comprehensive Brand Strategy and Engaging Brand Copy
I create a distinctive brand strategy defining your brand's core identity, laying out its personality and voice as well as it's positioning, and messaging. Furthermore I craft engaging brand copy that resonates with your audience, elevates brand presence, and fosters connection and engagement.
Brand Strategy Services:
Brand Discovery and Analysis:Engage in workshops, interviews, and research to uncover the brand’s core values, mission, and vision. Analyze market trends, competitor strategies, and target audience behaviors to pinpoint opportunities and threats.
Brand Positioning and Identity Development:
- Craft a unique brand positioning statement that underscores the brand’s unique value propositions and differentiators. - Develop a cohesive brand identity, including brand personality, tone of voice, and visual elements that are harmonious across all touchpoints.
Strategic Roadmap Creation:
- Identify key brand touchpoints and formulate an actionable implementation plan for brand rollout. - Establish a timeline detailing the steps and resources essential for the effective deployment of the brand strategy.
Branding Services (Copywriting):
- Engaging Brand Messaging: Develop captivating brand messages and narratives that strike a chord with diverse stakeholder groups. - Create a profound connection with the audience through emotive storytelling, highlighting the brand’s values and mission.
Content Writing and Optimization:
- Produce engaging, SEO-optimized content for various platforms, ensuring uniformity in brand voice and messaging. - Optimize existing content to align seamlessly with the new brand strategy, enhancing brand coherence and resonance.
Monitoring, Evaluation, and Refinement:
- Performance Tracking and Adjustment: Set Key Performance Indicators (KPIs) to assess the effectiveness and impact of the brand strategy and copy. - Regularly review performance metrics, derive insights, and refine strategies and content based on evolving needs and feedback.
Stakeholder Feedback Integration:
- Proactively solicit feedback from internal and external stakeholders to gauge the impact and reception of the brand strategy and messaging. - Infuse feedback into the ongoing brand strategy and content creation processes, ensuring the brand remains pertinent and aligned with stakeholder expectations.
Implementation:
This thorough and multifaceted approach ensures that the brand strategy is comprehensive, actionable, and firmly anchored in the brand's core values and objectives. By merging robust strategy with compelling copywriting, I aim to sculpt a brand experience that is cohesive, resonant, and adept at propelling brand engagement and loyalty
Example projects
Recommendations
(5.0)
Client • Nov 23, 2024
Recommended
I worked with Chhavi for some copy on one of my client websites and she did a great job. Very happy with the result, she asked really good questions throughout the process, and was very professional. Highly recommend!
Client • Sep 23, 2024
Recommended
I've seeked Chhavi help and copywriting expertise on multiple Social media content projects now, and I'm so glad to have found her! She's extremely prompt and meticulous with her work, will keep you updated at every step of the way, and find ways to bring out her best work for your project, highly recommend her :)
Client • Sep 23, 2024
Recommended
Chhavi is an excellent copywriter and is exceedingly organized! Would recommend her for all your copywriting needs.
Client • Sep 18, 2024
Recommended
Chhavi Malik has contributed to selfcad.com/blog, a popular 3d modeling blog, for quite some time. She has demonstrated professionalism, has an understanding of SEO, and is a good team player.
Client • Sep 10, 2024
Recommended
We partnered with Chhavi on a technical website copywriting project, where she developed brand guidelines that informed her work and future site updates. Chhavi collaborated closely with our UX designer and marketing team, ensuring strategic insights and tone of voice were effectively reflected. She took full ownership of the tone, style, grammar, and final editing for clarity and consistency across the site. Throughout the project, Chhavi was professional, reliable, and communicated clearly.
Client • May 29, 2024
Recommended
Working with Chhavi Malik has been a game-changer for our brand. Her thoughtful approach and unique insights have significantly amplified our brand’s voice. Her work is a perfect balance of art and strategy.
Client • Oct 25, 2023
Recommended
Chhavi is an incredibly talented and insightful writer. Her ability to weave words into compelling narratives is unparalleled. Every piece she crafts resonates with authenticity and depth. She has a unique way of making complex ideas accessible and engaging for readers. Collaborating with her is a delight, as she brings both passion and precision to her work. If you're looking for captivating writer, you can trust her without hesitation! :)
Client • Oct 25, 2023
Recommended
I have collaborated with Chhavi on various projects for our clients and I've found her to be a skilled and dedicated copywriter who consistently delivers exceptional results. Her ability to understand client needs and translate them into engaging and persuasive copy has been instrumental in achieving our desired outcomes. Her attention to detail, creativity, and professionalism have been commendable throughout our projects.
Client • Sep 22, 2023
Recommended
I've worked with Chhavi over multiple project as a sidekick designer. She has NEVER disappointed me nor the client with her superb writing skills. She has mastered the skill of quick and witty one liners wherever you put her to test. This has amazed me on multiple occasions. I'd recommend her to anyone who's looking for an awesome work done for a long term brand game, she will have you covered on all four corners:D
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