Conversion Rate Optimization (CRO)

Contact for pricing

About this service

Summary

Conversion Rate Optimization (CRO) is like having a secret sauce for your website or online business. It's all about making your website more effective at turning visitors into customers. Imagine you have a physical store, and you want more people to buy something once they walk in. CRO does the same thing, but in the online world.
CRO specialists use different techniques to analyze how people behave on your website. They look at things like where visitors click, what they buy, and what makes them leave without purchasing. By understanding this behavior, they can make changes to your website to improve it. They might adjust the layout, change the colors or text, or make the buying process smoother.
The goal of CRO is to make your website more user-friendly, engaging, and persuasive. When people have a great experience on your site and find it easy to buy what they want, they are more likely to become customers. With CRO, you can increase the number of people who take the desired actions on your website, whether it's making a purchase, signing up for a newsletter, or filling out a form.
Think of CRO as a way to optimize your website's performance, just like fine-tuning a race car to get the best results on the track. It helps you get the most out of your online presence, improve your conversion rates, and ultimately grow your business.

What's included

  • Data Driven Audit and Recommendation

    A data driven audit comprising of looking under-the-hood and analyzing the data that tell a story and paint a bigger picture. The data is pegged against industry benchmark and your competitors, giving you an accurate and realistic picture. This is done by using analytics (Google Analytics) and heatmaps (Hotjar/Screaming Frog), a CRO expert understands how to improve a user journey on your website that will lead them to complete a desired action - sign-ups, purchases, or form-fills. The audit is presented with valuable actionable recommendations and next-steps that results in a significant conversion uplift and impact. The project can be taken as just audit and recommendations or on a complete turn-key basis - complete audit with recommendations and execute the recommendations, prioritizing them for impact on revenue and executing them depending on desired timeline and available budgets.


Skills and tools

Marketing Analytics Specialist
UX Designer
UI Designer
Ahrefs
Google Analytics
Hotjar
SEMrush

Work with me