What's included

• Go-To-Market

  Grow your revenue with a go-to-market approach that took a venture-backed tech startup from $200K qualified pipeline opportunities to over $3.4M in one quarter. -- Your GTM strategy will include: MARKET RESEARCH + COMPETITOR ANALYSIS + ICP After getting to know your business, service, or product, all focus is on the who as we dig deep into your market, competitors, prospects, and current customers to develop your psychology-based ideal customer profile (ICP). SWOT ANALYSIS + VALUE PROPS + KEY MESSAGING Next, it’s time to determine how to approach your ICP by conducting a product-driven SWOT analysis informing the development of clearly defined value propositions and key messaging. MARKETING + SALES STRATEGY After that, it’s time to develop your marketing and sales strategy that focuses on not only how to get you in front of your ICP with the right messaging at the right time, but how to stay in front of them by building value-driven relationships through proven marketing and sales tactics. LAUNCH + ANALYZE + SCALE Early success in not always indicative of long-term success. Data, as well as internal feedback from both marketing and sales, must be continuously analyzed in order to pivot and scale where needed.

• Inbound Marketing

  Inbound marketing’s effectiveness in improving lead conversion rate has been proven to be 10X higher than outbound marketing​​. From strategy development to content creation, email nurturing, social media, and more, generate brand awareness and a flow of sustainable and affordable high-intent leads for your business. -- Developing your Inbound Marketing strategy may include: INBOUND MARKETING STRATEGY DEVELOPMENT Create sustainable long-term growth with a psychology- and value-based organic marketing strategy. Your strategy will include market research, development of your ICP and buyer personas, key messaging, and common objections, as well as a thorough SEO-driven content strategy for web, email, and social media. INBOUND CONTENT STRATEGY AND CREATION Serving every part of the buyer’s journey and designed to educate, nurture, and delight your prospects, you’ll be equipped with website, email, and social media content that drives website traffic, increases brand awareness, and converts high-intent qualified leads for your sales team. AUTOMATED EMAIL NURTURING Even after submitting their contact information, often a lead needs more time before they’re ready to convert into a qualified meeting. Nurturing each lead with automated, behavior-based emails tailored to every part of the buyer’s journey, you’ll have the opportunity to convert more high-intent leads. SOCIAL MEDIA MARKETING Expand brand awareness, build an engaged community, and generate organic leads with custom-created organic social media content on the channels your ideal customer is most likely to engage with.

• Organic Marketing

  From grassroots to influencers, partnerships, social media, and more, support your business growth with a custom strategy comprised of proven tactics for customer acquisition and retention. -- Local marketing strategy and services may include: LOCAL MARKETING STRATEGY DEVELOPMENT Create sustainable long-term growth with a psychology- and value-based local marketing strategy. We’ll start with market research, development of your ideal customer profiles, and key messaging, and we’ll activate your marketing with a strategy based on proven local tactics such as seasonal promotions, grassroots, influencers, local partnerships, social media, email marketing, and more. DIGITAL MARKETING A local business needs to have a noticeable hyper-local presence online. From email marketing to social media, Google Reviews, SEO, and more, we’ll make sure that when your community is searching for what you offer, you not only show up, but you convert them into customers. GRASSROOTS MARKETING Grassroots marketing is a secret weapon and highly under-utilized tactic in local marketing. From pop-ups to canvassing to events with strategic partners, we’ll focus on building relationships face-to-face to generate a snowball effect with word-of-mouth marketing. PARTNERSHIPS One of the most affordable ways to grow your local business is by tapping into the audiences of neighboring businesses through strategic partnerships. We’ll find businesses that have customers similar to yours and develop a mutually beneficial partnership to drive new traffic to both of your businesses.