What's included

• Fashion

  Luxury fashion houses are increasingly venturing beyond traditional retail, embracing pop-up stores and hospitality collaborations to enhance brand visibility and capture affluent consumers during their leisure time. If you are holidaying in Southern Europe this summer, you are likely to come across Loewe, Dior, Chanel and a bevy of other fashion houses. Ever the purveyor of cultural collaborations, LVMH-owned Loewe has notably expanded its partnership with Paula's Ibiza into a standalone collection, establishing a presence in Mediterranean hotspots from Bellagio to Bodrum. These temporary retail spaces and resort stores not only showcase the brand's craftsmanship but also emphasise its cultural connections, a strategy that aligns with creative director Jonathan Anderson's vision for the Spanish heritage brand.