Allow me a sentence or two to explain my background and why this is so important, overlooked, and often poorly or not at all executed. I graduated from NYU with a Philosophy Degree and a GPA of 3.86 which I'm kind of proud of. SO, the philosophical aspects of marketing a product or business or persona to a potential client takes on new meaning when looked at through the lenses of philosophy. In the consultation package we will firmly establish "who you are", "who your business wants to be" and do those two things, ONCE we develop your core message, mission statement, thesis, call it what you will, do those two things cohabitate well? Will they drive customers to your brand/product and what tools do we need to put in your permanent Brand Identity Toolbox that you can keep with you always to keep you on brand and on message. Finally what collateral marketing materials do you need to either establish yourself or reassert yourself in your chosen fields hierarchy of "salesmen" all fighting for a small slice of the same pie.