What's included

• Logo

  Main logo + 3-5 complimentary brand marks. A logo is a symbol that represents your business. So having a properly designed set of logos that you can use to put on everything related to your business is vitally important. Different logo orientations allow you multiple options for displaying your logo, ensuring it always presents well. I include files for different color combinations and layouts so that you have every format you would need for displaying your logos in different applications.

• Color Palette

  Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors moving forward to help with a consistent look across all platforms.

• Typography

  Using specific fonts for your brand helps with consistency, and to express the vibe of your brand. A specific font can change the entire look of a brand. These will be outlined in your brand book.

• Image Styling

  The types of images you display across your channels has a huge impact on how your brand is perceived. We'll figure out what kind of images compliment your brand in the best way.

• 4 Instagram posts/templates

  A combo of 4 branded posts or reusable templates for you to use on Instagram/Social Media.

• Social Media Profile Pics and Banners

  I include ready-to-use Instagram, Facebook and LinkedIn profile pictures and Banners, allowing you to quickly update each of your platforms as soon as your new brand launches!

• Custom Branded Pattern (if applicable)

  A pattern that can be used for a whole number of applications throughout your brand. Think custom packaging, social media, branded merch, etc.

• Brand Strategy

  This is not so much a deliverable, but more of a process we will work through during the project. You will receive valuable information about your business, yourself and your brand during this strategy process. We'll use this info to build your brand and identify opportunities for your marketing efforts. This information will be laid out in your brand book.

• Brand Book

  A printable PDF guide that defines the guidelines and best practices for your logos, colors and typography, strategy, etc.

• Source files, and requested file formats

  The "Master" file and whatever other formats you require.

• Revisions

  Typically a project will include 3 "major" revisions.