What's included

• Research & Discovery

  We'll start with stakeholder interviews to define goals and objectives. Then I'll put together a usability audit for existing products (if applicable), competitive analysis for industry insights, user personas to identify target audience needs, and user journey mapping to visualize pain points and opportunities.

• Information Architecture

  A basic site map for content structure and navigation, and key user flows for primary tasks.

• Wireframes

  Low-fidelity wireframes to outline page or screen layouts and structure. You'll approve the designs before they move on to the next phase.

• Prototyping

  Interactive prototypes to test navigation and interactions.

• Visual Design & UI

  Responsive designs for desktop, tablet, and mobile.

• Mockups

  High-fidelity mockups reflecting your brand identity.

• Style Guide

  Basic style guide with colors, typography, and button styles.

• Testing & Validation

  Remote or in-person usability testing with real users, and a testing report with actionable insights.