What's included

• Moodboard & color palette

  A comprehensive visual guide that encapsulates the essence of your brand's aesthetic. This includes: Moodboard: A curated collection of images, textures, and visual elements that convey the desired look and feel of your brand. It serves as an inspiration board that sets the overall tone and direction for your brand’s visual identity. Color Palette: A carefully selected set of primary and secondary colors that reflect your brand’s personality and values. Each color will include HEX, RGB, and CMYK codes to ensure consistency across all digital and print materials.

• Typography & guidelines

  A detailed document outlining the typographic elements that define your brand’s voice. This includes: Primary Typeface: A versatile and readable font that will be used across main brand communications. Secondary Typeface: A complementary font to be used for secondary and decorative text elements. Typography Guidelines: Specifications for font sizes, weights, spacing, and hierarchy to maintain consistency in all written materials. This document ensures that your brand’s text elements are cohesive and professional across all platforms.

• Primary & secondary logo design

  A set of professionally designed logos that represent your brand's identity across different contexts and uses. This includes: Primary Logo: The main logo design that encapsulates your brand’s core identity. This will be the most recognizable mark of your brand and used in prominent locations. Secondary Logo: A simplified or alternate version of the primary logo to be used in contexts where the main logo may not fit, such as social media avatars, app icons, or merchandise. Logo Guidelines: A comprehensive guide on how to use the logos correctly, including clear space requirements, minimum size, color variations, and examples of incorrect usage. This ensures that your brand's logo is consistently represented across all media.