Webflow Dev & Digital Marketer by Karan KumarWebflow Dev & Digital Marketer by Karan Kumar
Webflow Dev & Digital MarketerKaran Kumar
Cover image for Webflow Dev & Digital Marketer
I build Webflow websites that go beyond visual delivery, combining precise Figma-to-Webflow implementation with analytics, integrations, and automation. My strength is bridging design, development, and marketing to deliver sites that are launch-ready, measurable, built for growth and sales.

What's included

Webflow Development
1. Webflow Technical Architecture & Build Production-ready Webflow site built from approved Figma designs, with clean class naming, component-based structure, CMS configuration where required, and a scalable architecture designed for long-term maintainability. 2. Figma → Webflow Design Implementation Accurate translation of senior-designer Figma files using Figma Dev Mode, ensuring layout, spacing, typography, interactions, and responsive behaviour precisely match design intent across breakpoints. 3. Responsive Layout & Component Engineering Implementation of reusable components and predictable responsive behaviour across desktop, tablet, and mobile, with careful handling of layout shifts, spacing consistency, and edge cases. 4. Custom CSS Enhancements Custom CSS applied where necessary to extend Webflow’s native styling capabilities, resolve design edge cases, and achieve precise visual or layout control not possible through default settings alone. 5. Custom JavaScript Functionality Custom JavaScript to enhance interactions, implement conditional logic, improve UX, or support dynamic behaviour beyond Webflow’s native interactions. 6. Forms, CMS & Dynamic Content Setup Setup and configuration of Webflow forms, CMS collections, and dynamic content structures, ensuring content is easy to manage and integrates cleanly with downstream systems. 7. Third-Party Integrations Integration of external tools such as analytics platforms, marketing systems, CRM tools, automation platforms, and other third-party services required for business operations. 8. Performance & Technical Optimisation Optimisation of page structure, assets, and interactions to support fast load times, stable layout rendering, and reliable performance across devices. 9. Cross-Device QA & Launch Readiness Comprehensive quality assurance across desktop, tablet, and mobile, including testing of layouts, interactions, forms, and integrations prior to handover or launch. 10. Handover & Maintainability Readiness Clean, organised Webflow project structure that enables future updates, collaboration with internal teams, and ongoing optimisation without technical debt.
Digital Marketing
1. Analytics & Tracking Implementation GA4, Google Tag Manager, and conversion tracking setup to ensure accurate measurement of user behaviour, funnels, and key business actions. 2. Marketing & Conversion Tracking Implementation of marketing pixels and events (Google Ads, Meta, etc.), including custom events and enhanced conversions to support performance marketing and attribution. 3. Funnel & Conversion Optimisation Setup Definition and tracking of key user journeys, conversion points, and drop-offs to enable ongoing optimisation and data-driven decision-making. 4. SEO Technical Foundations Implementation of on-page and technical SEO fundamentals, including site structure, metadata, indexing controls, and performance considerations to support organic visibility. 5. Marketing Integrations & Automation Integration of marketing tools (CRM, email platforms, automation tools) and setup of workflows connecting forms, leads, and campaign data across systems. 6. Performance Reporting & Insights Configuration of dashboards or reporting views to translate raw analytics data into clear performance insights and actionable recommendations. 7. Launch-Ready Marketing QA End-to-end validation of tracking, tags, pixels, and integrations before launch to ensure marketing systems are firing correctly from day one.
Starting at$80 /hr
Schedule a call
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Karan Kumar Auckland, New Zealand
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Webflow Dev & Digital MarketerKaran Kumar
Starting at$80 /hr
Schedule a call
Cover image for Webflow Dev & Digital Marketer
I build Webflow websites that go beyond visual delivery, combining precise Figma-to-Webflow implementation with analytics, integrations, and automation. My strength is bridging design, development, and marketing to deliver sites that are launch-ready, measurable, built for growth and sales.

What's included

Webflow Development
1. Webflow Technical Architecture & Build Production-ready Webflow site built from approved Figma designs, with clean class naming, component-based structure, CMS configuration where required, and a scalable architecture designed for long-term maintainability. 2. Figma → Webflow Design Implementation Accurate translation of senior-designer Figma files using Figma Dev Mode, ensuring layout, spacing, typography, interactions, and responsive behaviour precisely match design intent across breakpoints. 3. Responsive Layout & Component Engineering Implementation of reusable components and predictable responsive behaviour across desktop, tablet, and mobile, with careful handling of layout shifts, spacing consistency, and edge cases. 4. Custom CSS Enhancements Custom CSS applied where necessary to extend Webflow’s native styling capabilities, resolve design edge cases, and achieve precise visual or layout control not possible through default settings alone. 5. Custom JavaScript Functionality Custom JavaScript to enhance interactions, implement conditional logic, improve UX, or support dynamic behaviour beyond Webflow’s native interactions. 6. Forms, CMS & Dynamic Content Setup Setup and configuration of Webflow forms, CMS collections, and dynamic content structures, ensuring content is easy to manage and integrates cleanly with downstream systems. 7. Third-Party Integrations Integration of external tools such as analytics platforms, marketing systems, CRM tools, automation platforms, and other third-party services required for business operations. 8. Performance & Technical Optimisation Optimisation of page structure, assets, and interactions to support fast load times, stable layout rendering, and reliable performance across devices. 9. Cross-Device QA & Launch Readiness Comprehensive quality assurance across desktop, tablet, and mobile, including testing of layouts, interactions, forms, and integrations prior to handover or launch. 10. Handover & Maintainability Readiness Clean, organised Webflow project structure that enables future updates, collaboration with internal teams, and ongoing optimisation without technical debt.
Digital Marketing
1. Analytics & Tracking Implementation GA4, Google Tag Manager, and conversion tracking setup to ensure accurate measurement of user behaviour, funnels, and key business actions. 2. Marketing & Conversion Tracking Implementation of marketing pixels and events (Google Ads, Meta, etc.), including custom events and enhanced conversions to support performance marketing and attribution. 3. Funnel & Conversion Optimisation Setup Definition and tracking of key user journeys, conversion points, and drop-offs to enable ongoing optimisation and data-driven decision-making. 4. SEO Technical Foundations Implementation of on-page and technical SEO fundamentals, including site structure, metadata, indexing controls, and performance considerations to support organic visibility. 5. Marketing Integrations & Automation Integration of marketing tools (CRM, email platforms, automation tools) and setup of workflows connecting forms, leads, and campaign data across systems. 6. Performance Reporting & Insights Configuration of dashboards or reporting views to translate raw analytics data into clear performance insights and actionable recommendations. 7. Launch-Ready Marketing QA End-to-end validation of tracking, tags, pixels, and integrations before launch to ensure marketing systems are firing correctly from day one.
$80 /hr