Custom brand logo design
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About this service
Summary
“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”
Once we take the time to understand what you need your logo to “say” and to whom it should mean the most to, i can tailor a logo that best meets these requirements, attracts your preferred demographic, and positions you favourably within your market.
Process
Not so much of a process, but more of the principles I abide by when creating logos as the goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others in the market:
Simplicity - The best logos – the ones that give the viewer an immediate and clear sense of “you” – are clean and uncluttered. In general, less is more and simplicity is more impactful.
Memorability - A logo should be easily recalled after just a glance. A glance, after all, is typically all your logo is going to get from most people.
Originality - Don’t settle for a me-too logo. I do a quick search of logos in your industry looking for patterns and avoid mimicking them.
Versatility - Your logo will be used in several ways and in multiple contexts. The design will be effective on any scale or any many different applications.
Timelessness - A timeless logo looks just as good in ten years as it looks today. I avoid giving in to short-lived fads or trends when designing your logo and go for a classic look
What's included
Vector Logo Files
A package of the final logo lockups supplied in EPS, AI and SVG file formats.
Raster Logo Files
A package of the final logo lockups supplied in JPG, PNG, and TIFF and file formats. Additional file formats can be supplied upon request.
(Optional) Brand Guidelines document
From short and simple through to more thorough and detailed. I can customise a brand style guide to suit your business requirements and budget.
Skills and tools
Graphic Designer
Logo Designer
Adobe Illustrator