Defined Goals and Objectives: The client should clearly define their marketing goals and objectives in order to ensure that the marketing plan and campaign align with their business objectives.

Budget and Timeline: The client should provide a clear budget and timeline for the project, so that the scope of work can be properly defined and resources can be allocated accordingly.

Approval Process: The client should establish an approval process for the marketing strategy, campaign materials, and written content, to ensure that the deliverables meet their expectations and requirements.

Collaboration: The client should collaborate with the marketing team to provide feedback, insight, and data that will inform and guide the development of the marketing plan and campaign.

Data Access: The client should provide access to necessary data and analytics tools to support the development and execution of the marketing campaign.

Support: The client should provide ongoing support for the marketing campaign, including regular updates and feedback, to ensure that the campaign remains aligned with their business objectives and delivers the desired results.