Copywriting

Justine SEBBAG

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About this service

Summary

As a copywriter seeking new writing opportunities, it's important to define the scope of potential projects and set clear guidelines for collaboration. Here's a description of the scope and guidelines I'd like clients to know:
Scope of Projects:
Content Type and Medium: Specify whether the projects involve writing for websites, social media, email campaigns, blog posts, product descriptions, or other specific content types.
Target Audience: Understand and communicate the target audience demographics, preferences, and pain points to create content that resonates effectively.
Brand Voice and Style Guidelines: Provide any existing brand guidelines or preferences regarding tone, style, and voice to ensure consistency with the brand's identity.
Project Timeline and Deadlines: Clearly outline project timelines, including expected delivery dates and any milestones for feedback or revisions.
Keyword and SEO Requirements: If applicable, share any specific keywords or SEO strategies that should be integrated into the content to enhance visibility and ranking.
Guidelines for Collaboration:
Open Communication: Maintain regular and transparent communication channels to discuss project progress, provide updates, and address any concerns or questions.
Clear Briefs: Provide detailed project briefs, including background information, goals, key messaging, and any specific requests or preferences.
Feedback Process: Establish a constructive feedback process to ensure the content aligns with the client's expectations. Timely feedback helps streamline revisions.
Revisions and Edits: Clarify the number of revisions included in the project scope and any additional charges for extra revisions beyond the agreed-upon limit.
Payment Terms: Define payment terms, including rates, invoicing frequency, and preferred payment methods.
Rights and Usage: Discuss ownership and usage rights of the content, especially if it will be published or distributed across various platforms.
Confidentiality and Non-Disclosure: If necessary, address any confidentiality agreements or non-disclosure agreements to protect sensitive information.
By establishing a clear understanding of the scope and guidelines for collaboration, we can ensure a productive and successful working relationship that leads to high-quality content tailored to the client's needs.

What's included

  • Narrative Brand Storytelling

    Craft a compelling narrative that weaves together the brand's history, values, and vision into a cohesive and captivating story. This distinctive approach goes beyond traditional copywriting, creating an emotional connection with the audience and leaving a lasting impression.

  • Website Copy and Content

    Crafting engaging and persuasive copy for websites, including homepage, product or service pages, about us sections, and blog posts to effectively communicate a brand's message and offerings.

  • Social Media Content

    Developing a content strategy and creating posts tailored for various platforms like Instagram, Facebook, Twitter, and LinkedIn, to increase brand visibility, engagement, and promote products or services.

  • Email Campaigns

    Writing compelling email copy for marketing campaigns, newsletters, and promotional materials to connect with and convert subscribers, ultimately driving sales or engagement for a business.

  • Personalized Customer Journeys

    Create customized storytelling experiences for individual customers or target demographics, tailoring narratives to their specific interests, preferences, and behaviors to enhance brand connection and loyalty.

Skills and tools

Content Writer
Copywriter
SEO Writer
Adobe Suite
Google Drive
Microsoft Office 365
TikTok
YouTube

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