Content Strategy & Planning by Sean

Content Strategy & Planning

Sean

Contact for pricing

About this service

Summary

I create comprehensive content and brand strategies that align with your business goals and resonate with your audience. With over a decade of editorial experience building A.R.T.S.Y Magazine and executing brand partnerships like my Saucony collaboration, I bring both creative vision and strategic thinking to help you plan content that drives results and strengthens your brand identity.

FAQs

What industries do you work with?
I specialize in fashion, lifestyle, and creative brands, but my strategic approach works across industries. If you have a compelling story to tell, I can help you tell it.
How involved do I need to be in the process?
Minimal involvement required. I'll need an initial discovery call and your feedback during the strategy session, but I handle all the research and strategy development.
What if I need revisions?
All packages include revisions during our strategy sessions. We'll refine the strategy together until it feels right.
Can you help with implementation?
The 90-day package includes 1 month of implementation support. For ongoing support beyond that, we can discuss retainer arrangements.
Do you write the content too, or just the strategy?
I can do both! This service focuses on strategy and planning. If you need content writing, check out my Blog Post service or we can create a custom package.

What's included

Content & Brand Strategy Audit
Comprehensive audit of your existing content and brand positioning delivered in 5 days. Includes review of up to 10 content pieces, competitor analysis, brand voice assessment, gap identification, and 5 actionable recommendations to strengthen your content and brand alignment. Includes 30-minute debrief call and detailed audit report.
30-Day Content & Brand Strategy Package
Complete 30-day content and brand strategy delivered in 7 days. Includes brand voice analysis, audience profiling, content themes and pillar topics, 30-day content calendar with post ideas and headlines, SEO keyword recommendations, brand messaging framework, distribution strategy, and content guidelines document. Includes 1-hour strategy session to align on goals and brand direction.
90-Day Strategic Content & Brand Development
Comprehensive 90-day content and brand strategy delivered in 10 days. Includes full brand audit, competitor analysis, audience personas, content themes and pillar topics, 90-day content calendar with detailed post briefs, complete SEO strategy with keyword mapping, brand voice and style guide, messaging framework, distribution and promotion plan, content performance metrics framework, and implementation roadmap. Includes 2 strategy sessions (kickoff and midpoint check-in) plus 1 month of ongoing email/Slack support for questions and adjustments.

Skills and tools

Brand Strategist

Content Strategist

Copywriter