Your logo and brand feel shape how people perceive your business — both consciously and subconsciously. It’s a key part of building trust, recognition, and the right tone from the outset. This service is a more streamlined package that still covers the essentials: from initial concepts to a refined, ready-to-use final logo and guide — all within a focused timeframe.
What's included
Questionnaire
The first step is a simple but important questionnaire to help uncover the core values of your business — the foundation for everything that follows.
Initial Concepts
You’ll receive a presentation with two logo concepts, complete with typography and real-world application examples to help visualise each direction.
Revisions
Includes up to two rounds of revisions to refine your preferred concept into a fully developed brand.
Logo & Guidelines
Final logo variations (Primary, Secondary, Submark), along with colour palette and type pairings — all wrapped up in a clear and practical brand guidelines PDF.
Handover & Files
Your final logos will be supplied in AI, PDF, PNG, SVG and JPG formats, ready for both print and digital use, alongside the final logo guidelines.
Your logo and brand feel shape how people perceive your business — both consciously and subconsciously. It’s a key part of building trust, recognition, and the right tone from the outset. This service is a more streamlined package that still covers the essentials: from initial concepts to a refined, ready-to-use final logo and guide — all within a focused timeframe.
What's included
Questionnaire
The first step is a simple but important questionnaire to help uncover the core values of your business — the foundation for everything that follows.
Initial Concepts
You’ll receive a presentation with two logo concepts, complete with typography and real-world application examples to help visualise each direction.
Revisions
Includes up to two rounds of revisions to refine your preferred concept into a fully developed brand.
Logo & Guidelines
Final logo variations (Primary, Secondary, Submark), along with colour palette and type pairings — all wrapped up in a clear and practical brand guidelines PDF.
Handover & Files
Your final logos will be supplied in AI, PDF, PNG, SVG and JPG formats, ready for both print and digital use, alongside the final logo guidelines.