Spreadsheet which includes target keywords, search volume, keyword difficulty, CPC (cost-per-click), and relevance to the client’s goals. Mapping: Keywords mapped to specific pages or content (e.g., homepage, blog posts, product pages).

Competitor Report: Insights on competitors' keywords, backlinks, content strategies, and rankings. Backlink Gap Analysis: A list of backlinks competitors have that the client is missing.

An Audit Report contains highlighting site issues like broken links, missing metadata, page load times and Core Web Vitals. It can be given as a spreadsheet or PDF. An Action Plan prioritizing a list of fixes to improve the site’s technical health. Can be spreadsheet, PDF or Word.

Suggested blog, website or social media topics based on keyword research and target audience interests put into a content calendar Optimization guidelines gives you best practices for future content, including headings, keywords, and internal links. Content Optimization includes Before-and-After Report showing changes made to metadata, headings, alt text, and keyword usage. Content Rewrite Suggestions with highlighting that shows where and how to integrate keywords naturally. Internal Linking Strategy on a spreadsheet showing suggested internal links to strengthen content hierarchy.

Backlink Analysis shows existing backlinks, their quality (Domain Authority), and toxic links needing disavowal on a spreadsheet Outreach List of websites or influencers to contact for backlinks on a spreadsheet Link Building Strategy: A plan detailing guest posting, directory submissions, and outreach campaigns either in a spreadsheet, PDF or a tool like Semrush or Ubersuggest.

Analytics and Reporting includes an SEO Performance Report: Keyword rankings over time. Organic traffic growth (Google Analytics, Search Console). Click-through rates (CTR) and bounce rates. Conversion rates from organic traffic. Visuals include Graphs or dashboards summarizing performance (using tools like Google Data Studio or SEMrush). Dashboard Setup with Custom Google Analytics or Google Data Studio dashboards for real-time tracking.

Google My Business Audit: Recommendations for improving the client’s GMB profile. Citation Audit: Spreadsheet of local directory listings with corrections for NAP (Name, Address, Phone) consistency.