Know your audience through survey, interviews, focus groups by Kathleen Hoffman, PhDKnow your audience through survey, interviews, focus groups by Kathleen Hoffman, PhD
Expertise in conducting social market research and developing B2B/B2C marketing strategies and content specifically focused on therapeutic areas such as oncology and rare diseases.
What's included
Research
From literature reviews to surveys, content analysis, interviews and focus groups, I do everything from development to analysis.
Expertise in conducting social market research and developing B2B/B2C marketing strategies and content specifically focused on therapeutic areas such as oncology and rare diseases.
What's included
Research
From literature reviews to surveys, content analysis, interviews and focus groups, I do everything from development to analysis.