What's included

• Competitor Analysis

  To gain a comprehensive understanding of key competitors' strategies, strengths, weaknesses, and market positioning. Identify Competitors: determine the primary competitors in the target market based on factors such as product offerings, market share, geographic reach, and target audience. Analyze Competitor Profiles: conduct in-depth research on each competitor

• Audit of existing social media

  Conducting an audit of existing social media channels to assess their effectiveness and identify areas for improvement.

• Define a role of the social media channel

  Now that the brand is speaking to its audience, it's crucial to define its role

• Building a content framework

  It serves as a blueprint to ensure consistency, coherence, and effectiveness in delivering information to the target audience.