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About this service

Summary

Logo design is the process of creating a unique visual representation or symbol that embodies the identity and values of a brand or business. A well-designed logo can serve as a powerful marketing tool, creating a strong and memorable impression on potential customers and helping to establish brand recognition and loyalty.
A successful logo design should be simple, memorable, and easily recognizable, with a clear and distinct visual identity that sets it apart from competitors. It should also be versatile enough to adapt to different applications and contexts, while remaining consistent with the brand's overall messaging and visual identity.

What's included

  • Primary Logo

    Full-color version: This is the standard version of the logo in its original colors. Monochrome version: A black-and-white or grayscale version for versatile use. Reverse version: A version with light elements on a dark background and vice versa.

  • Logo Variations

    Stacked version: If your primary logo is horizontal, provide a stacked version for better fit in certain spaces. Simplified icon: A simplified version of the logo that focuses on key elements for smaller applications.

  • File Formats

    Vector files: Provide the logo in vector formats like SVG or AI for scalability without loss of quality. Raster files: Include high-resolution PNG and JPEG files for immediate use on digital platforms.

  • Color Codes

    Specify the exact color codes used in the logo design, such as Pantone, CMYK, RGB, and HEX values.

  • Typography

    If the logo includes text, share the font names and, if possible, provide the font files.

  • Mockups

    Present the logo in various real-world mockups (e.g., business cards, stationery, signage) to help the client visualize its application.

  • Usage Guidelines

    Offer a document that outlines guidelines for logo usage, including minimum size, clear space, and proper placement.

  • Social Media Profiles

    Provide profile pictures and cover photos optimized for various social media platforms.

  • Brand Style Guide

    If applicable, include a comprehensive brand style guide that details the overall visual identity, including color palette, typography, and imagery guidelines.

  • Feedback and Revisions Documentation

    Provide a summary of the client's feedback and the revisions made during the design process.

  • Favicon

    Create a favicon version of the logo for use on web browsers.

  • Editable Source Files

    Give the client access to the original design files (e.g., Adobe Illustrator or Photoshop) for future modifications or updates.

  • License Agreement

    A clear license agreement outlining how the client can use and modify the logo.

  • Invoice

    If not provided earlier, include a final invoice for services.


Skills and tools

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

Google Drive

More services

STARTING AT

$300

fixed rate, 1 Month