Branding (Pro) – Strategic Branding for Companies to Stand Out

Pro

✦ Jasmine Law

Starting at

4,700

About this service

Summary

Designed for businesses ready to stand out from competitors with a distinct, investor-ready identity. Through collaborative workshops and creative exploration, we define your visual direction and craft a cohesive identity system, including logo, typography, colour palette, patterns, and imagery.

The result is a refined and recognisable brand that strengthens trust, drives recognition, and sets you apart in your market.

Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP

Process

1. Discovery Workshop & Brand Questionnaire The process begins with an in-depth session to uncover your goals, audience, and the story behind your business — setting the foundation for a brand that feels true to you.

2. Visual Direction Exploration & Research From there, curated visual references, competitor insights, and moodboards shape the creative direction and ensure the look and feel stand out in your market.

3. Concept Development Next comes concept creation — 2–3 unique directions exploring logo, colour palette, typography, patterns, and imagery designed to express your brand’s character.

4. Presentation & Direction Selection Concepts are presented with context and rationale, followed by open discussion to identify which direction resonates most and captures your vision.

5. Iterations & Refinement Once the direction is chosen, refinements begin — fine-tuning details across two to three rounds to perfect the final identity.

6. Brand Guidelines A practical brand guide is created, outlining logo usage, colour palette, typography, and visual elements for consistent use online and in print.

7. Final Delivery Everything is neatly packaged — editable files, ready-to-use exports, and a quick walkthrough so you can confidently roll out your new identity.

FAQs

What’s the difference between the Lite, Pro, and Scale branding plans?
The Lite plan is for startups that need a polished, professional identity to launch confidently. It includes a logo, colour palette, typography, and a concise brand guide optimised for web use. The Pro plan is for companies ready to stand out. It builds on creative exploration and workshops to develop a cohesive identity — logo, colours, typography, graphics, and imagery — that differentiates your brand from competitors. The Scale plan is for businesses ready to lead. It combines full brand strategy with a complete visual identity system, supported by a detailed brand manual and extended assets for digital, print, and investor use.
What do I need to prepare before we start?
Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.
Will I be able to use this branding on social media, decks, etc.?
Yes—especially with the Pro and Scale plan. You’ll get all the assets and templates needed to keep things looking sharp on platforms like Instagram, LinkedIn, and in your investor decks or presentations.
What file types will I receive?
You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.
Can you also design my website or landing page?
Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.

What's included

Brand Discovery Session
A questionnaire and workshop to understand your company, product, and target audience, setting a clear foundation for the creative direction.
Brand Identity Elements
Includes logo, colour palette, typography, brand patterns, and imagery or iconography — all designed to create a cohesive and distinctive visual identity.
Brand Guidelines (5 -10 Pages)
A concise guide outlining how to use your logo, colour palette, typography, brand patterns, and imagery, along with examples of application across web and key materials.

Example projects

A Motion-Led Brand and Site for Next-Gen Recruitment

Help PatientPerfect Scale: a Brand & Landing Page that converts

AVENGO: Connecting Travellers to Experiences Between Journeys

Recommendations

(5.0)

Charlie Wheeler • Adtecher

Client • Jul 18, 2025

Recommended

Amazing! Jasmine picked up on our requirements after an initial consultation and then spent a lot of time and care researching the site layout and design for our specific customers, the extra care was really impressive and it looks spot on!

Corinne Sawers • PatientPerfect

Client • Jul 13, 2025

Recommended

Jasmine is talented designer and product strategist, who supported us in our design needs in a critical stage. She is skilled at understanding our product, customer, growth plans and tailoring our design needs to ensure our design fully supported our strategic growth. She is highly responsive, collaborative, and experienced with the needs of early and growth stage companies. I couldn't recommend her more highly for your product, web & mktng design needs, whatever stage your company is.

Duration

6 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer