Bring a Startup Brand into Focus with Clarity & Purpose. 🎯

Aaron Erb

(0)

Starting at

$

5,200

About this service

Summary

As a seasoned creative professional with over 25 years of experience, my approach is rooted in a deep understanding of branding, advertising, and storytelling through visual mediums.
Unique Blend of Creativity and Strategy
My background as a Creative Director has equipped me with a unique blend of creativity and strategic thinking. This combination ensures that every brand I create is not only visually stunning but also strategically aligned with your brand’s goals and audience’s preferences. It’s about crafting stories that resonate, not just creating visuals.
Custom Webflow Site that Enhances Your Brand
My Webflow Development service offers bespoke, cutting-edge website solutions tailored to your business needs. Specializing in user-friendly, visually stunning, and highly responsive designs. I help empower your online presence with a seamless, scalable platform that fosters growth, enhances user experience, and streamlines content management, all without the hassle of constant updates.
What Can You Expect?
When partnering with me, you can expect a comprehensive service package tailored to your brand's specific needs.
Strategic Consultation: Every project begins with a strategic consultation. This phase is crucial for understanding your brand’s core values, target audience, and the message you want to convey. Here, we lay the foundation for a project that not only looks good but also delivers results.
Creative Storytelling and Brand Consistency: My extensive experience in brand development guarantees that the content produced is consistent with your brand’s voice and image. Expect storytelling that is not only creative but also true to what your brand stands for.

Process

When partnering with startups for branding and logo design, I believe in a collaborative and thorough approach. Here's what we'll tackle together in our strategy sessions:
Your Vision and Goals: Let's get crystal clear on your vision. Share with me your dream for the logo - its purpose, who it’s speaking to, and the story it’s telling.
Design Brief Deep Dive: Whether it's a few scribbled notes or a detailed document, your design brief is our roadmap. Tell me about your preferred colors, style, and any must-have elements. This is where your brand starts taking shape.
Budget Transparency: Let’s talk numbers openly. I’ll work with you to set a realistic budget for your logo project, ensuring we cover all bases, including potential revisions or additional services.
Timeline Agreement: Your time is valuable, and so is mine. We'll agree on a timeline that works for both of us, ensuring timely delivery without compromising quality, especially if you need express services.
Visual Inspirations: Got some logo loves? Show me those designs that catch your eye. It’ll help me get a sense of your style and what resonates with your brand.
Brand Storytelling: Share the essence of your brand – its values, its journey, and its place in the market. This insight is crucial for me to weave a logo that truly represents your brand.
Legal Nitty-Gritty: Let’s navigate the legal landscape together. I’ll help you understand copyright and trademark considerations to ensure your logo is not only stunning but also smart.
As we embark on this creative journey, I’m here to translate your vision into a visual identity that's not just seen - but remembered and revered. Let's build something extraordinary together.

What's included

  • Step One: Brand Clarity

    Objective: To establish a solid foundation for your brand by understanding your business at a deeper level. Activities: **Market Analysis: A thorough review of the competitive landscape to identify opportunities and challenges. **Target Audience Profiling: Understanding who your customers are, their needs, behaviors, and preferences. **Brand Positioning: Developing a unique position in the market that sets you apart from competitors. Crafting statements that reflect your brand's core values and long-term goals. **Idea Generation: Brainstorming innovative business ideas and strategies to give your brand a competitive edge.

  • Step Two: Brand Identity Development

    Objective: To create a distinctive and memorable visual identity that resonates with your target audience. Deliverables: **Logo Design: Developing a unique and versatile logo that reflects your brand's essence. **Brand Elements Creation: Crafting color schemes, typography, and additional graphical elements to complement your visual identity. **Creative Direction: Setting the tone and style for your brand's visual communication. **Brand Guidelines Document: A comprehensive guide to ensure consistency across all branding efforts. **Collateral Designs: Designing business cards, letterheads, and other necessary business materials.

  • Step Three: Webflow Website

    Objective: To launch a professional and engaging online presence that aligns with your brand identity. Deliverables: **Custom 4-Page Webflow Website: A user-friendly and aesthetically pleasing website including Home, About, Services/Product, and Contact pages. **Responsive Design: Ensuring your website looks great and functions well on all devices. **Basic SEO Implementation: Optimizing your website for search engines to improve online visibility. **Content Creation: Writing compelling website copy that reflects your brand's voice and appeals to your target audience. **E-Commerce Option: For an additional investment, upgrade to a Webflow eCommerce website for online sales functionality.

  • Additional Services (Optional-Because I Love Going the Extra Mile)

    1. Social Media Kit: Creating profile and cover images for your social media channels, along with a set of custom graphics for initial posts. 2. Marketing Material Design: Designing brochures, flyers, and other promotional materials to help you effectively communicate with your audience. 3. Brand Storytelling Video: Crafting a compelling brand story and narrative that can be used in a marketing/product video. 4. Training and Support: Providing guidance on how to effectively use and maintain your new branding and website.

Duration

8 weeks

Skills and tools

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Industries

Advertising
Restaurants
SaaS

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