What's included

• Ad Strategy Document

  • Campaign Objectives: Clearly defined goals (e.g., lead generation, brand awareness). • Target Audience: Detailed audience persona, including demographics, interests, and behaviors. • Ad Placement Strategy: Recommendations for where the ads will appear (e.g., Facebook, Instagram, Messenger).

• Ad Creatives

  • Visuals/Video Content: Designed graphics, videos, or carousel ads optimized for Meta platforms. • Ad Copy: Engaging and persuasive ad text, including headlines, descriptions, and call-to-action (CTA). • Ad Formats: Deliverables in multiple formats (e.g., single image, video, carousel, collection) to suit different placements.

• Targeting Setup

  • Audience Segmentation: Custom and lookalike audiences, based on data and objectives. • Detailed Targeting: Specific criteria like interests, behaviors, and demographics used in the campaign.

• Ad Campaign Setup

  • Campaign Configuration: Full setup of campaigns, ad sets, and ads in Meta Ads Manager. • Budget Allocation: Recommendations or actual setup of daily/lifetime budget and bidding strategy.

• Tracking & Analytics Setup

  • Pixel Installation & Configuration: Ensuring the Facebook Pixel is properly installed and configured on the client’s website. • Conversion Events: Custom conversion events set up and tracked. • UTM Parameters: Setup of UTM parameters for tracking ad performance in Google Analytics.

• Reporting & Analysis

  • Performance Report: A detailed report on the performance of the ads, including metrics like reach, impressions, clicks, conversions, and ROI. • Insights & Recommendations: Analysis of the results with actionable insights and recommendations for future campaigns.

• Ongoing Optimization (if applicable)

  • A/B Testing Results: Results from split tests (e.g., ad copy, creatives, audience segments). • Campaign Tweaks: Adjustments made during the campaign to optimize performance.

• Final Presentation

  • Summary of Campaign Results: A comprehensive overview of the campaign’s effectiveness, key takeaways, and success metrics. • Next Steps/Recommendations: Suggestions for future campaigns or continuous improvement strategies.