Brand Identity

Anastasiia Malai

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About this service

Summary

📍I offer a full brand identity service, creating everything from logos to typography, all tailored to your business. My strategic, research-driven approach ensures your brand stands out and resonates with your audience. A well-crafted brand book can boost perceived professionalism by up to 80% and increase customer retention by 23%.

Process

1. Discovery and Research🔭

- Initial Consultation: I start with a meeting to understand your business, goals, target audience, and competitors.

- Market Research: I conduct thorough research to identify industry trends and competitors, ensuring your brand stands out.

2. Brand Strategy Development📊

- Defining Brand Values: We work together to define your brand’s core values, mission, and vision.

- Positioning Statement: We create a clear positioning statement that communicates your brand's unique value to your audience.

3. Concept Development🖍

- Logo Design:I design multiple logo concepts based on our research and your input. This includes variations for different applications.

- Mascot Creation (Optional): If desired, I create a mascot that embodies your brand’s personality.

- Pattern and Palette Selection: I develop unique patterns and choose a color palette that aligns with your brand’s identity.

- Typography: I select fonts that complement the brand's tone and style.

4. Feedback and Revisions📧

- Client Review: You review the initial concepts and provide feedback.

- Revisions: I refine the designs based on your input until we reach a final version that you love.

5. Brand Guidelines Creation🗺

- Comprehensive Guide: I compile all brand elements into a detailed brand book. This guide includes instructions on how and where to use the logo, colors, typography, and other elements.

- Application Examples: I provide examples of how the brand identity should be applied across different media, such as business cards, websites, and social media.

6. Final Delivery🫱🏻‍🫲🏽

- File Handover: I deliver all finalized design files in various formats suitable for both print and digital use.

- Ongoing Support: I offer support for any additional needs or questions as you begin to implement your new brand identity.

🎯This structured approach ensures that your brand identity is not only visually appealing but also strategically aligned with your business goals🎯

FAQs

Can I request changes to the designs?
Absolutely! Client feedback is an integral part of the process. I include several rounds of revisions to ensure the final design meets your expectations.
How long does the brand identity process take?
The process typically takes 4-6 weeks, depending on the complexity of the project and the number of revisions required.
What format will the final files be delivered in?
You will receive the final files in various formats suitable for both print and digital use, including .AI, .EPS, .PNG, .JPG, and .PDF.
Can you work within my budget?
I offer flexible packages that can be tailored to fit different budgets. Let's discuss your needs, and I can find a solution that works for you.
How does a brand book help my business?
A brand book ensures consistency in how your brand is presented across all platforms, boosting professionalism by up to 80% and increasing customer trust and retention.
How do we get started?
Simply contact me to schedule an initial consultation. We'll discuss your goals and create a plan tailored to your needs. My email: malaai.stt@gmail.com

What's included

Brand book
Brand identity is a service that involves building a brand image from the ground up. This includes designing the logo, creating a mascot (optional), developing patterns, selecting a color palette, and choosing typography. You'll also receive a comprehensive guide on how and where to effectively use these elements.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer