360 Digital Marketing ExpertiseVidisha Bareja
1. Understanding Business Goals and Audience:
Initial Consultation: Before setting up any ads account, it's essential to understand your business goals (e.g., brand awareness, lead generation, sales).
2. Google Ads Setup:
Google Ads Account Setup: Setup of a Google Ads account for the business objectives.
Campaign Types:
Search Ads: For intent-based searches, targeting users actively searching for products/services.
Display Ads: To increase visibility and reach with banner or video ads across Google’s display network.
Shopping Ads: For e-commerce clients to showcase their products directly in Google Search.
YouTube Ads: For video-based campaigns, useful for brand awareness and engagement.
Keyword Research: Thorough keyword research to identify high-performing keywords relevant to business.
Conversion Tracking: Set up conversion tracking to measure the success of campaigns (sales, form submissions, etc.).
Remarketing: Set up of remarketing campaigns to target users who’ve already interacted with the website or ads.
3. Social Media Ads Setup (Facebook, Instagram, LinkedIn, etc.):
Platform Selection: Platforms that align with the business needs and target audience (Facebook, Instagram, LinkedIn, etc.).
Pixel and Tracking Setup:
Facebook Pixel: Implement the Facebook Pixel to track conversions and optimize ads.
Audience Targeting: Custom audiences based on demographics, interests, behaviors, or website traffic. lookalike audiences for extended reach.
Ad Formats:
Facebook & Instagram: Carousel ads, video ads, image ads, slideshow ads, and story ads.
LinkedIn: Sponsored content, text ads, message ads, dynamic ads.
Twitter: Promoted tweets, trends, and accounts.
4. Optimizing Campaigns:
Continuous Monitoring: Monitor the performance of campaigns regularly. Adjust bids, keywords, and audiences based on the data.
A/B Testing: Always test different variations of your ads (e.g., ad copy, design, calls-to-action) to optimize performance.
Ad Performance Review: Review click-through rates (CTR), conversion rates, and cost-per-click (CPC) to assess the effectiveness of the campaigns.
5. Reporting and Analytics:
Regular Reporting: Providing with weekly reports, including key metrics like ROI, conversion rates, and CTR.
Adjustments: Based on the performance data, adjustments in the ad copy, targeting, or budget allocation.
6. Post-Setup Support:
Ongoing Campaign Management: Some clients might need help with ongoing optimization, monitoring, and adjustments to the ad campaigns.
Vidisha's other services
Starting at$5 /hr
Tags
Facebook Ads
Google Ads
Instagram
Instagram Ads
X Ads
Digital Marketer
Social Media Marketer
Social Media Strategist
Service provided by
Vidisha Bareja Panipat, India
- 7
- Followers
360 Digital Marketing ExpertiseVidisha Bareja
Starting at$5 /hr
Tags
Facebook Ads
Google Ads
Instagram
Instagram Ads
X Ads
Digital Marketer
Social Media Marketer
Social Media Strategist
1. Understanding Business Goals and Audience:
Initial Consultation: Before setting up any ads account, it's essential to understand your business goals (e.g., brand awareness, lead generation, sales).
2. Google Ads Setup:
Google Ads Account Setup: Setup of a Google Ads account for the business objectives.
Campaign Types:
Search Ads: For intent-based searches, targeting users actively searching for products/services.
Display Ads: To increase visibility and reach with banner or video ads across Google’s display network.
Shopping Ads: For e-commerce clients to showcase their products directly in Google Search.
YouTube Ads: For video-based campaigns, useful for brand awareness and engagement.
Keyword Research: Thorough keyword research to identify high-performing keywords relevant to business.
Conversion Tracking: Set up conversion tracking to measure the success of campaigns (sales, form submissions, etc.).
Remarketing: Set up of remarketing campaigns to target users who’ve already interacted with the website or ads.
3. Social Media Ads Setup (Facebook, Instagram, LinkedIn, etc.):
Platform Selection: Platforms that align with the business needs and target audience (Facebook, Instagram, LinkedIn, etc.).
Pixel and Tracking Setup:
Facebook Pixel: Implement the Facebook Pixel to track conversions and optimize ads.
Audience Targeting: Custom audiences based on demographics, interests, behaviors, or website traffic. lookalike audiences for extended reach.
Ad Formats:
Facebook & Instagram: Carousel ads, video ads, image ads, slideshow ads, and story ads.
LinkedIn: Sponsored content, text ads, message ads, dynamic ads.
Twitter: Promoted tweets, trends, and accounts.
4. Optimizing Campaigns:
Continuous Monitoring: Monitor the performance of campaigns regularly. Adjust bids, keywords, and audiences based on the data.
A/B Testing: Always test different variations of your ads (e.g., ad copy, design, calls-to-action) to optimize performance.
Ad Performance Review: Review click-through rates (CTR), conversion rates, and cost-per-click (CPC) to assess the effectiveness of the campaigns.
5. Reporting and Analytics:
Regular Reporting: Providing with weekly reports, including key metrics like ROI, conversion rates, and CTR.
Adjustments: Based on the performance data, adjustments in the ad copy, targeting, or budget allocation.
6. Post-Setup Support:
Ongoing Campaign Management: Some clients might need help with ongoing optimization, monitoring, and adjustments to the ad campaigns.
Vidisha's other services
$5 /hr