What's included

• Monthly Content Calendar & Strategy

  What I do: I will make a comprehensive content plan and strategy for one month, tailored to your brand's goals and target audience. It includes a detailed content calendar outlining posts across chosen platforms (Instagram, Facebook, LinkedIn), specifying posting times, content themes, and campaign focuses. The strategy document will outline target audience analysis, competitor analysis, brand voice guidelines, content pillars, and hashtag strategy. Format: Google Sheets/Excel (Content Calendar), Google Docs/Microsoft Word (Strategy Document) Quantity: 1 per month Revisions: 2 rounds of revisions on both the calendar and strategy document

• Monthly Social Media Content Package

  What I do: I will provide you with a set of visually engaging graphics and compelling captions ready for posting on your social media platforms. The number of graphics and captions will be agreed upon based on your needs and posting frequency (for example 30 graphics and captions for daily posting). The graphics will be designed in line with your brand guidelines and optimized for each platform. Format: PNG or JPEG (Graphics), Google Docs/Microsoft Word (Captions) Quantity: Variable, depending on the agreed-upon posting schedule Revisions: 1 round of revisions on the graphics and captions

• Content Strategy & Optimization Recommendations

  What I Do: I will provide a strategic analysis of your current social media presence and offers actionable recommendations for optimizing your content strategy. This includes analysis of competitor content, identification of content gaps and opportunities, refinement of content pillars, and guidance on content formats and posting schedules. I will also cover hashtag research and recommendations, as well as suggestions for improving organic reach and engagement. Format: Google Docs/Microsoft Word or PDF Quantity: 1 per month (or as agreed) Revisions: 1 round of revisions