What's included

• Strategic Discovery & Kick-Off

  My process starts with a strategic discovery call and a detailed brief to dive deep into your project requirements, business goals, and target audience. This foundational step ensures we're not just designing in the dark, but are building a solution perfectly aligned with your vision.

• Competitive Analysis

  To build a product that stands out, we must first understand the market. I analyze your competitors to identify their strengths, weaknesses, and opportunities for differentiation. This insight allows us to create a user experience that is not only effective but also unique in your industry.

• Information Architecture

  I create a clear Information Architecture (IA) that maps out the structure and flow of your website or app. This visual blueprint ensures a logical and intuitive user journey from the very beginning, prev

• Visual Direction & Moodboard

  I create two distinct visual concepts (moodboards) for you to choose from. Each concept is a curated collection of typography, color palettes, and interface styles that establishes a clear and compelling visual direction for your brand's digital presence.

• Wireframing

  Wireframes are the skeletal framework of your digital product. I create simple, black-and-white layouts to focus purely on structure, usability, and the overall user experience. This low-fidelity approach allows us to make rapid, strategic changes efficiently before committing to high-fidelity visual design.

• UI Concept

  With the wireframe approved, I bring the vision to life. I select one key page and develop a full UI concept. This provides a clear representation of the final look and feel, allowing us to align on the visual style before applying it across the entire product.

• UI Implementation & Refinement

  Using the approved UI concept as our foundation, I meticulously apply the design across all remaining screens. Throughout this phase, the design is continually refined, ensuring a cohesive and polished user experience from start to finish.

• UI Kit & Design System

  For the most of our websites, during the design process I work closely with the client and development team to prepare highly functional and ready to be used UI-kit or Design system.