Brand/Identity Design, Guidelines, and Branding Kit

Brandon Webster

(0)

Starting at

7,500

About this service

Summary

We offer a complete branding kit design service that includes logo creation, a comprehensive visual identity system, brand guidelines, and collateral design to establish a strong, cohesive, and memorable brand presence. Our approach combines strategic thinking with creative design to ensure your brand stands out and communicates effectively across all channels.

Process

Our Branding Kit Design process is carefully crafted to deliver a cohesive and compelling brand identity that aligns with your business goals. We begin by conducting a thorough Discovery and Research phase to understand your brand’s unique value proposition, target audience, market positioning, and overall business objectives. This involves a deep dive into your industry landscape, competitor analysis, and exploring the visual and verbal styles that resonate with your brand ethos. Through this phase, we gather essential insights that form the foundation for creating a meaningful and differentiated brand identity.

Following this, we move into the Design and Development stage, where we create multiple logo concepts and visual identity options based on our research findings. We collaborate closely with you through iterative feedback sessions to refine these concepts until we achieve the perfect design that embodies your brand. Once the visual identity is finalized, we develop a comprehensive Brand Style Guide. This guide details everything from logo usage, typography, and color palettes to imagery styles and tone of voice, ensuring consistency in your brand communication across all channels.

The final phase is the Collateral Design and Asset Delivery. Here, we design and produce a suite of branded materials that may include business cards, letterheads, social media templates, email signatures, presentation decks, and more. Each item is meticulously designed to reflect your new brand identity, providing a unified and professional appearance across digital and print platforms. All assets are delivered in multiple formats, making them ready for immediate use. After the completion of the project, we remain available for any additional support, guidance, or updates, ensuring a smooth rollout and helping you leverage your new brand identity effectively in the marketplace. This structured process ensures your brand not only looks great but also aligns strategically with your business goals.

FAQs

What is included in a branding kit design?
A branding kit includes a complete set of visual assets and guidelines for your brand, including logo design, typography, color palette, iconography, and other graphic elements. It also comes with a brand style guide and various digital and print collateral, such as business cards, social media templates, and presentation decks.
Why is a brand style guide important?
A brand style guide is essential because it provides a detailed framework for how your brand should look and sound across different mediums. It ensures consistency, professionalism, and brand recognition, helping to build trust with your audience. It also makes it easier for your internal team and external partners to create on-brand content and materials.
How long does it take to complete a branding kit design?
The timeline depends on the scope and complexity of the project. Typically, a branding kit design takes around 4 to 6 weeks to complete, including research, concept development, revisions, and final deliverables. We work closely with you to ensure all elements align with your vision and business goals.
Can I request revisions to the logo and visual identity?
Yes, our branding kit design process includes multiple rounds of revisions to ensure the logo and visual identity align perfectly with your vision and feedback. We collaborate closely with you at every stage to make adjustments as needed and arrive at a final design that truly represents your brand.
Do you provide the files in different formats?
Absolutely. We provide all logo and branding files in various formats, including vector (AI, EPS, SVG) and raster (PNG, JPG, PDF) formats, optimized for both print and digital use. This allows you to use them across different platforms and mediums without quality loss.
Will I receive templates for business and digital collateral?
Yes, as part of the collateral design deliverable, we provide editable templates for items like business cards, social media posts, and presentation decks. These templates are designed to be easily updated by your team or any future design partners.
Can you help with a rebranding project?
Yes, we specialize in both branding and rebranding projects. Whether you’re looking to refresh your existing brand or create an entirely new identity, we can help you navigate the process with strategic insights and creative design.
What makes your branding kit design service unique?
Our service stands out because we combine strategic thinking with creative design, ensuring that every element of your branding kit is not only visually appealing but also strategically aligned with your business goals and audience. We focus on creating a brand that tells your unique story and leaves a lasting impression.
How do I get started?
Getting started is easy! Contact us to schedule an initial consultation where we’ll discuss your brand’s goals, challenges, and vision. After our discussion, we’ll provide a detailed proposal and timeline for your branding kit design project.
Will you provide support after the project is completed?
Yes, we offer post-project support to help you implement your new branding across different platforms and mediums. We can provide training, advice, and any additional assets or adjustments you may need to ensure a smooth transition to your new brand identity.

What's included

Logo Design and Visual Identity Development
The first phase of the branding kit design process focuses on creating a compelling and unique logo along with a cohesive visual identity for your brand. We begin by understanding your brand values, target audience, and market positioning. From there, we design multiple logo concepts, refining them through feedback sessions until we arrive at the perfect representation of your brand. This phase also includes defining a visual identity system encompassing typography, color palettes, iconography, and graphic elements that form the foundation of your brand’s visual language.
Brand Guidelines and Style Guide Creation
Once the visual identity is established, we develop a comprehensive brand guidelines document that serves as the blueprint for your brand’s visual and communication standards. This guide covers everything from logo usage, typography, and color systems to imagery style, tone of voice, and application rules. The result is a detailed, easy-to-follow guide that ensures consistency across all touchpoints, helping internal teams, designers, and external partners maintain brand coherence in all materials and communications.
Collateral Design and Digital Assets Package
The final phase of the branding kit design process is creating essential brand collateral and digital assets. This includes business cards, letterheads, social media templates, email signatures, and presentation decks, ensuring your brand looks professional and consistent across all channels. We provide these assets in multiple formats, optimized for both print and digital use, along with templates that your team can easily update and manage. This package ensures that your brand is equipped with all the necessary tools to make a lasting impression.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer