What's included

• Competitive Analysis

  SWOT analysis of competitors and secondary research in market highlighting gaps, problems, and opportunities for business.

• Interviews and/or Surveys

  UX research including user interviews and surveys in order to empathize with and discover common themes amongst how users feel including their pain points, needs, and goals.

• Research Synthesis

  Key insights discovered through competitive analysis and user research clearly summarized in a document highlighting the problems that need to be addressed in the app experience.

• Sitemap

  Overhead blueprint of layout and navigation.

• Feature Roadmap

  A priority list of the necessary features that will be included in the app and their overall ranking of importance. This helps with MVP's and narrowing in project scope.

• Wireframes

  Sketches and/or low to high fidelity designs of what the app will look like.

• Prototype

  A semi-function version of the app and how it will function. This is necessary for usability testing.

• Iterations

  After testing, iterations will be made on high fidelity designs.

• High Fidelity App Designs / Prototype

  High fidelity designs of how final version of exactly how the app will look like, including CSS code specs for developer to reference. This will include a refined prototype of how the app should function along with interactions and motion design.